Company Info for dedicatedmedia.com | IcebreakerMembers
Goal-focused, achievement-oriented technical ad operations professional. 16 Years of experience in online advertising measurement, operations, technology implementation, campaign management and optimization.
Detail driven with a focus on accurate execution. Relishes complex and technical projects.
Enjoys researching innovation and is always invested in learning new technologies or platforms as they develop.
Skills:
Xandr, Atlas, Call-Flow Debugging, Comscore, CM360, DV360, DoubleVerify, Flashtalking, IAS, Javascript, LiveRail, MS Office, Media Audit, Mediamind, Foursquare, Salesforce, Sizmek, Trueffect, VAST/VPAID, Podcast Measurement, SFTP/S3 Log File Ingestions 
My career has included selling newspapers door-to-door in NYC and leading programmatic DSPs, audio strategies, showcasing attention, persuasion, and innovation.
It has evolved through exciting advertising frontiersāout-of-home transit, top affiliate networks, mobile DSPs, and immersive audio.
I'm not just chasing trendsāI've been ahead of them, guiding brands and apps like HBO Max, Venmo, Burger King, and Audible to see tangible results in a rapidly shifting digital environment.
In 2007, I launched my career at Newsday, working in newspaper sales when print was still king. Armed with a briefcase, order forms, an MTA card, and my umbrella, I walked NYC's boroughs, meeting business owners and helping them grow through innovative, localized advertising.
Right away, I saw that sales weren't just about transactionsāthey were about connection, story, and trust. Each pitch refined my instincts: reading body language, handling objections, and creating win-win strategies. It was gritty, human, and unforgettable.
By 2009, I shifted gears completely, entering the digital advertising world.
As digital gained traction and print declined, I led ad placements in major transit hubs like Penn Station, Boston Back Bay, and Chicago, turning daily commutes into high-impact branding opportunities. We wrapped MTA buses and branded Long Island Rail cars, making city dwellers stop and notice.
When the MTA digital out-of-home contract ended, I pivoted againāthis time deeper into digital.
Between 2010 and 2013, I led affiliate marketing efforts, culminating in my position as Director of MonetizeIt, our internal affiliate network. Due to our exceptional performance, we rose to the #2 spot, just behind Clickbooth, reaching $1.5M in monthly billing.
As digital matured and affiliate was deemed "Dead"- I moved into native content sales and data-driven campaignsāconstantly evolving, always learning.
Then came the winter of 2019. COVID-19 was spreading...
The pandemic upended behavior, and I leaned into mobile as users needed to be hands-on device.
As Head of Sales for a performance-backed mobile DSP, I worked with brands and their agencies to optimize post-install engagement and unlock new revenue via mobile-first strategies for their owned and operated apps.
Since 2023, I've driven programmatic audio and TTS growth at the intersection of storytelling and precision.
Audio is emotional, intimate, and underutilized. I assist brands in connecting with audiences in personal, measurable ways.
Now, I'm looking for my next challenge.
ā DK 
Seasoned GTM, growth and Partnerships leader in the blockchain & crypto industry since 2017.
I am now leading crypto partnerships for Robinhood (since 2021), which has more than 24M customers in the US, and has now expanded to Europe. I manage partnerships and contract negotiations for our four core crypto products: Robinhood Crypto, Robinhood Europe, Robinhood Wallet and Robinhood Connect, Robinhood's first B2B crypto product.
Prior, I founded Pure Knot - the boutique blockchain PR & GTM agency - in 2017. I have helped companies raise more than $500m in funding and driven media coverage for more than 1400 notable articles with 170M views of media coverage; including Forbes, CNBC Bloomberg, CNN, Business Insider and consistent markets coverage in CoinDesk and Forbes.
I've been featured in PR Week, Digiday, Bitcoin magazine, CoinDesk, Cointelegraph, Finance Magnates AdWeek and Mobile Marketer. Noted #NoselfiesonLinkedIn activist in AdWeek http://www.adweek.com/digital/here-are-20-linkedin-dos-and-donts-from-digital-marketing-pros/ 
With over a decade of experience in driving enterprise sales and delivering growth for industry-leading organizations, I am passionate about creating impactful, data-driven solutions that fuel business success. My career has spanned high-performing sales leadership, strategic account management, and business development across global markets, with a strong track record of exceeding revenue targets and transforming client relationships into long-term partnerships.
Throughout my career, Iāve led diverse cross-functional teams and managed multi-million-dollar portfolios, serving top-tier clients such as Amazon, Sony, Coca-Cola, and L'OrĆ©al. My strategic, consultative approach has enabled me to build C-level relationships and lead high-stakes negotiations that secure significant revenue growth among Fortune 500 clients. 
