Company Info for ddbchina.com | IcebreakerMembers
I am a global consumer communications expert with a decade of experience in public relations, strategic communications, and tech PR. I specialize in crafting compelling consumer narratives that highlight brand value and innovation. Over the years, I have developed and executed comprehensive communication strategies and multi-phase campaigns, collaborating closely with key stakeholders.
Trend forecasting has been central to my career from the start. I began at DDB in Shanghai, creating strategies for international clients like Pernod Ricard and HUAWEI, contributing to globally recognized campaigns.
I built on my trend forecasting skills as a Trend Developer for H&M at their Asia Headquarters in Shanghai, managing the showroom and sourcing textiles across China and Bangladesh, while strengthening ties between the HQ's in Shanghai and Stockholm. This role also expanded my internal communications expertise.
Upon returning to Berlin, I concentrated on corporate and consumer PR for major clients across fashion, design, lifestyle, tech, and food & beverage, enhancing their media presence and helping brands distinguish themselves. 
