Company Info for datstat.com | IcebreakerMembers
I am a strategic Marketing and Growth Executive with expertise in GTM, Transformation, Marketing Tech, Analytics and Operations. I have a track record for revenue acceleration leveraging digital and a passion for helping companies drive measurable results through teamwork and innovation.
✅ Enterprise Leadership: Builds and develops strong organizations and teams by across multiple industries from startups to Fortune 10
✅ Global Industry Experience: Software, Telcom, SaaS, HCM/Payroll, Consulting, etc. across both D2C, B2B, and Partnerships
✅ Financials: Led P&L up to $MMM.
✅ Transformation: Delivers transformation by combining talent, data, and technology to enable automation and scale to unlock growth across the revenue lifecycle
✅ GTM, Marketing & eCommerce: ownership of acquisition marketing, brand, creative, digital demand gen, positioning, and pricing
✅ Product-led growth: Leads product marketing strategy to grow existing revenue trajectory and build new revenue streams
✅ Sales: Owned inside sales teams of 200+. Drove YoY sales growth in key sectors of 15%.
✅ Automation, AI, & ML: Builds out data for MarTech foundations and best practices for data collection, reporting, analytics and data science, and data driven experiences with AI/ML
Impact:
✅ Revenue Growth: Drove YoY sales growth in key sectors of 15%.
✅ Customer Retention: Improved customer retention annually by 12%.
✅ Platform Rebuild: Reformed a digital marketing and experience engine to deliver $B+ in digital service revenue.
✅ Team Rebuild: Managed teams up to 600 and built teams and capabilities from scratch.
✅ Organizational Management: Manage teams from 10 to 600, built teams from scratch. Led 3 organizational transformations resulting in higher eSat, productivity. 
Having overcome some obstacles in my personal life and since rebuilt, I think I've developed resiliency and a pretty thick skin. I've found these traits are handy in the currently uncertain world where we are all living (and also working and sleeping and eating and never-leaving).
Professionally I work with HR, Finance, Operations and IT executives on cloud transformation relating to human capital management (HCM) initiatives. Basically, when the systems are broken or causing inefficiency, I can help detangle and harmonize and I can help build the business case for doing it (or help you figure out that it's not worth doing it).
Away from work I love spending time with my family, traveling to my wife's native Denmark, eating, being the worst player on my softball team, lip-synching 90's gansta rap, and humbly blogging at www.worldsbestdaddy.org
Keywords: Previous oversight of new product launches, including those in healthcare, consumer internet, and B2B SaaS products and services. Manage go-to-market strategy and execution, enterprise sales and marketing functions in start-up and mature businesses. Consistently beat aggressive sales targets and adept at establishing relationships with key accounts. 
Lead Engineer and Application Architect. React. Typescript. Ruby on Rails. API design. Many years building interactive Web Applications (starting with ESPN's Fantasy Games in 1995). Ruby on Rails (since 2006). React (since 2017), Remix, React Router v7. Front-end. Full-stack. Tailwind, Solid CSS/Sass. Photoshop. UI/UX.
- Experienced and prolific web-app developer, architect, and team member. Currently building and publishing an SDK, working in React and Typescript. Staying up-to-date in Ruby on Rails.
- Collaborative, strives for deep customer understanding, empathy and user success.
- Motivated by customer appreciation and flexible solutions. Passionate about software development, product success, and developer experience.
- Thrives in fast-paced, flexible environments. Works especially well under tight deadlines. Has high expectations. Plans for growth and an evolving code base.
- Always learning and investigating new solutions, identifying emerging trends and opportunities. 
