Company Info for creativetrust.com | IcebreakerMembers
I love your customers! My passion and experience for growing businesses with “Loyal Customers” spans 20+ years. It started with brick and mortar as a retail store manager in college then took off in the digital sense (data) with America Online. I spent 5+ years with AOL in a variety of posts from product development to marketing & member services fine tuning my data science skills. From there I took those learnings and ventured into many different types of business types like membership models, television, streaming services, CPG, B2B, DTC, startups and fortune 500 brands. I help teams find their successful paths by focusing on key deliverables, building up and working on amazing teams, adapting to new learnings and listening to our data / customers every day!
I have a history of scaling and running businesses from $5MM to $500MM+ (DTC e-commerce - streaming media – CPG – B2B – consulting agency – B&M)
The companies I have been privileged to work for all sell products, have P&L's and are searching for growth. I have done that with high degrees of accuracy with the tools available. But why I believe I am good at this outside of the business acumen, I start at the other end with the customer. What our products do for their lives and families. Improving their lives improves our model.....be the best at that!!!
I have led, grown and created passion within organizations from 10 to 200+
• My team always comes first
• Believe you can succeed ALWAYS (just keep swimming)
Professional Skills
Growth Hacking Lead | LTV & Journey Mapping | DTC | Memberships | B2B | Data Analytics | CRM | SEM | Team Development | P&L Ownership | C-Level Executive | Customer Loyalty | Strategic Planning | Social Media Marketing | Lead Generation | A/B Testing | CRO | Product Roadmap
Applications & Products
Shopify | Klaviyo | Tableau | Looker | Google Analytics (GA4) | WordPress | Salesforce | Pipedrive | Oracle Suite | Chart Mogul | Microsoft Suite (Excel / Word / PowerPoint) | Google Suite | Growth Hacker | Amazon Seller Central | A/B | Adobe Target | Hubspot
When I am not working I am likely out surfing, treasure hunting, hiking, scuba diving, hanging out with family, watching EPL - La Liga - Serie A or WSL (World Surf League…surfed my whole life and these men and women are amazing!) or finally sitting with my best pal & cat Shadow (now wishing he was still here) reading a book….
"I am a great believer in luck, and I find the harder I work, the more I have of it." -- Thomas Jefferson
“A little nonsense now and then is cherished by the wisest men” -- Willy Wonka 