Company Info for consello.com | IcebreakerMembers
I am a media, advertising & marketing solution architect with a professional goal to help my team and my clients solve problems to make successful business decisions through best practices, discovering new insights from data, and forming actionable and relevant recommendations, identifying immediate value.
I thrive on helping people. Whether it's helping a client address a business problem or helping someone in my network through connections or a simple pep talk. I will do whatever I can to help others reach their goals and succeed - both personally and professionally.
Specialties: Active Listening, Collaboration, Business Development, Relationship Management, Performance Measurement, Leadership, Training, Mentorship, Media, Advertising, Marketing, Client Service, Consulting, Global, North America, Business Strategy, Organizational Modeling, Coaching, Business Operations, Partner Agreements and Media Ecosystem Management. 
Senior Marketing Leader with B2C, Transformation and Media Planning Expertise
⬥ Revenue Focused Marketer - Driven and analytical marketing leader with the ability to guide marketing strategy and vision to deliver measurable results through performance, brand and acquisition media campaigns.
⬥ Integrated Media Strategist - Extensive experience deploying large budgets ($300mm+) and managing in-house and agency teams to set goals and develop impactful marketing campaigns across offline and online channels.
⬥ Inclusive Cross-functional Leader - Demonstrated success navigating complex teams and organizations to deliver advertising campaigns on time and on budget. Inclusive leader focused on empowering diverse teams of top talent.
My background is a distinct combination of marketing leadership roles at large, Fortune 100 companies (J.P. Morgan Chase, Goldman Sachs) and small/mid-size startups & PE Backed orgs (Seamless, GrubHub, First Round Capital startup, Battery Ventures startup).
Combining my experience with performance marketing, brand marketing and analytics driven optimization, I've been able to build and scale marketing campaigns in B2C, financial services, food delivery, and more. In the past 8 years, I've stood up performance marketing for 6 products.
I'm passionate about helping marketing organizations, especially B2C, grow through data driven media campaigns. It's particularly exciting when I get to build and lead high performing teams where everyone can do their best together.
⬥ Core Competencies
Performance Marketing, Media Strategy, Acquisition Marketing, Measurement, Data & Analysis, Media Planning, Digital Transformation, Team Building & Mentorship, Consumer Marketing Strategy, Project Management
⬥ Media Expertise
Linear TV, Advanced/connected TV, Streaming video/OLV, Streaming audio, Radio, Out-of-home (OOH), Print, Paid Social, Display, Programmatic & Addressable Media, Podcasts, Content Marketing
⬥ MarTech Experience
Adobe Analytics, Google Analytics, MediaOcean, SalesForce, Tableau, Qlik Sense, Adobe Experience Manager, Google Display & Video 360 (DV360), Google Search Ads 360 (SA360), Google Campaign Manager (GCM), Meta Ad Account, LinkedIn Ad Account, AppsFlyer, Marketing Evolution, Qualtrics, Kantar Millward Brown, Upwave, Adalyser 
