Company Info for competitorgroup.com | IcebreakerMembers
Strategic Leader Driving Growth in AdTech & MarTech
I'm a results-oriented AdTech and MarTech leader with 20+ years of proven success in driving revenue growth and market adoption across complex ecosystems. My expertise lies in strategic thinking, where I craft go-to-market strategies for innovative solutions and new products. I excel at building and nurturing strong client relationships and strategic partnerships, maximizing investment from advertisers and vendors, and ensuring consistent renewals by delivering exceptional ROI.
My leadership extends beyond sales; I've built, managed, and optimized high-performing teams across sales, customer success, analytics, and operations. I foster an environment of operational excellence, leveraging deep insights into how technology transforms organizational efficiency. I'm passionate about innovation and have a unique perspective forged from experience across media agencies, traditional publishing, DSPs, and retail media.
Crucially, I understand the profound impact of first-party data on the future of media. I actively champion strategies that leverage proprietary data to unlock deeper audience understanding, personalize experiences, and drive superior campaign performance. My commitment to a customer-first mindset ensures that all initiatives are aligned with client needs and long-term success.
I also train, mentor, and motivate sales teams, focusing on consultative selling and developing their deep industry expertise. I actively contribute to industry discourse, moderating panels and speaking at national conferences (Brand Innovators, Dreamforce, NEMOA, 212 Sessions). As an investor and advisor in technology and DTC companies, I continually seek opportunities to foster business development and challenge the status quo. My experience spans diverse sectors including CPG, disruptors, e-commerce, financial services, publishing, retail, and travel.
Accelerated Revenue Growth| Building C-Level Relationships| Consultative Sales | Go-to-Market (GTM) Strategy| Business Development | Client Obsession | Programmatic | Retail Media | Cross Department Collaboration | Innovation | Operating Excellent | Navigating Ambiguity | Leveraging Data to Inform Storytelling | Simplifying Complexity Trend Tracking | | Presenting & Speaking | Mentoring | Team Leadership 
