Company Info for collemcvoy.com | IcebreakerMembers

I excel in marketing many categories through my own agency, OWL, from consumer and business-to-business to non-profits and startups, financial to health care, films and museums and performing arts to food and tourism.
Talk to me for high-level consulting, crisis consulting and messaging, branding, marketing and PR planning, media relations and training, content, press release and other public relations writing; advertising, email and print direct marketing, blog, newsletter, email and website writing and consulting; client management, creative brainstorming, biz pitches, agency PR, publicist work.
I consult with agencies and directly with consumer, food, arts and entertainment, non-profit, startups and business-to-business clients.
Clients include North American Traditional Indigenous Food Systems (NATIFS), Owamni, American Swedish Institute, Galleria Edina, Peace Coffee, First Tee Minnesota, Pet Haven, Chanhassen Dinner Theatres, VocalEssence, Coborn's Grocery, Cafesjian Art Trust Museum, Alliiance Architecture, Children's Theatre Company, So Good So You, Minnesota Citizens for the Arts, Afton Alps, Minnesota Ski Areas Association, Latvian Song and Dance Festival, Fillmore Minneapolis, The Parkway Theater, All Energy Solar, The Zephyr Theatre, Jinx Tea, Blue Zones, Troupe America, Northernettes Synchronized Skating, Mischief Toy Store, "Tuscaloosa" Movie, RADICL, Top the Tater, Street Factory Media, BrainsOn (MPR podcast), Neat Little Nest, Red Balloon Bookshop, Sileni Wine, Star Tribune, University of Minnesota, Urban Organics, FlingGolf, When I Work, Settled, Accessible360, American Public Media, MSP International Film Festival, "The Choo Choo Bob Show," AmericInn, TopLine FCU, Let's Dish, Opal Apples, Kalettes, Amaize Corn, Crapola! Granola, The BrandLab, North American Olive Oil Association, Paragon Theaters, Verdant Tea, Prohibition Kombucha, Tree Fort Soda, prAna, Patisserie 46, Ely (MN) tourism, Northfield (MN) tourism.
I partner with agencies like JT Mega, Ciceron, Haberman, Olson, Yamamoto, Morsekode and Shinebox. I also have years of agency experience at Colle+McVoy and Fleishman Hillard PR for clients including The Iams Company, Procter & Gamble, Krispy Kreme, Turkish Office of Tourism and Pfizer.
Specialties: Award-winning public relations planning, guerrilla marketing, copywriting, story crafting, client management, new business pitches, content and website writing, agency publicity, media training, event planning, crisis consulting, media relations, developing written materials, direct marketing, advertising consulting. 
Human-centered design leader with 13+ years of experience shaping digital product and service ecosystems for global brands across retail, finance, and education. Proven track record in leading cross-functional UX teams, elevating native app and web experiences, and aligning stakeholder goals with guest needs. Adept at building scalable design systems, coaching high-performing designers, and embedding UX into agile product lifecycles. Trusted partner to senior leadership, driving strategic clarity and measurable impact across complex, matrixed organizations like Target, DEWALT, Whirlpool, Goodyear, Roundel, Vitamix and US Bank.
Recent work in the world: dewalt.com, swash.com, cubcadet.com, winfieldunited.com, Roundel.com, Houston White, Target in-store with: LEGO, FAO Schwartz, Speedo, Electronics, Smart home and Product Display Templates.
Past Brands:
Invisalign, General Mills, Land O’ Lakes, Microsoft, Pillsbury, Toyota, Cadillac, 3M, Associated Bank, Elanco, Cenex, Artcrank, Betty Crocker, Buffalo Wild Wings, Dupont, WinField United, Purina, IxDA, Farm Credit, USA Swimming, Recreational Fishing Foundation.
Awards Judging:
Effies - Data & Media Innovation 2025
ADWEEK - Experiential 2024
American Media Awards - District 7 Digital, 2018