Home - CircleBlack | Icebreaker

Home - CircleBlack

Wealth management software for client-focused, growth-minded advisors. Our all-in-one cloud-based platform aggregates data, centralizes workflows, and provides you with a holistic overview of your business

3 members

Contact info

Link

circleblack.com

Members

Austin Wolfson

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3rd+

Since graduating in 2010; i've been exposed to many different areas that have sculpted me into being a successful leader and engineer. With a strong devotion to systems engineering, operation engineering, and computer networking; i'm always continuing to become a better individual, a better leader, and a better engineer. Specialties: Managing large network test; network design and network engineering; network architecture, systems architecture and systems design; systems engineering; test design and test execution; network; continuous integration. Secret Security Clearance Networking: Cisco IOS, Cisco Switch/Router, Juniper, JUNOS, Riverbed, TCP, QoS VMWare: VSphere, VFusion, Vswitch, Esxi 4-5.1 Programs: Puppet, splunk, nagios, cacti, terracotta, JVM/JMX, JIRA Scripting: Perl, Python, Bash

Sami Petros

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3rd+

Vice President at Long Arc Capital

Mitchell Fanning

•

3rd+

I believe the purpose of GTM and marketing is to drive sustainable growth and increase an asset's enterprise value over time. This principle has shaped my career, evolving through trial and error and invaluable counsel from others. Achieving this requires relentless customer focus, building efficient, unified GTM engines through systems thinking, and uncovering overlooked growth levers to create asymmetric returns. Equally important is surrounding yourself with a team of exceptional people who share this vision and embrace accountability for delivering impact. 𝗙𝗼𝗰𝘂𝘀 Currently focused on supporting mid-market, PE-backed B2B vertical SaaS scaleups as a GTM Operating Advisor, Fractional CMO, or Executive. I bring value through GTM due diligence, maximizing add-on synergies, and unifying GTM strategies to activate growth levers for scalable revenue and faster payback periods. 𝗦𝗰𝗲𝗻𝗮𝗿𝗶𝗼𝘀 • GTM Due Diligence • Add-On Integration & Synergies • Post-Acquisition Value Creation • Operational Improvement • Performance Tracking & Reporting 𝗥𝗲𝗰𝗲𝗻𝘁 • Chief Growth Officer at PE-backed residential real estate marketing software roll-up. Led GTM across 8 product lines & 3 motions (inbound, partnerships, field), transforming a 10-person team from lead-gen-focused to bookings-accountable. ▪️ Increased marketing’s contribution to bookings from 0 to 30% (hitting initial goal) ▪️ Optimized marketing spend $3 to $0.90 per $1 bookings, improving marketing CAC payback by 70% ▪️ Reduced overall CAC payback from 10 to 6 months, surpassing 7-month target • Previously supported 8 PE-backed B2B software companies ($5M to $800M) across Fintech, Cybersecurity, Healthcare, Real Estate, and Martech in North America & Europe as Fractional CMO/GTM Advisor. Delivered GTM strategies and roadmaps to support sales projections and align with investors’ value creation goals. ▪️ Notable companies: Forsta, Jumio, Fortra, Agorapulse ▪️ Notable investors: Genstar, EQT, TA Associates, Wavecrest, Long Arc Capital • Before that, led marketing at investor-backed residential rental marketing software startup, contributing to growth from $5M to $23M over 2 years. Partnered cross-functionally to integrate 4 acquisitions, increase marketing’s contribution to double-digit bookings with acceptable marketing CAC payback of 12.6 months, and repositioned company from point solution to platform. 𝗟𝗲𝘁’𝘀 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 If you’re looking for a GTM diagnostic or exploring ways to scale your PE-backed SaaS company, let’s connect!