Character Capital is a new VC firm founded by John Zeratsky, Jake Knapp, and Eli Blee-Goldman. Character builds on Zeratsky’s and Knapp’s work at Google Ventures (GV), where they developed the Design Sprint, worked with 100+ startups including Flatiron Health, Blue Bottle Coffee, and Slack, and wrote the bestselling Sprint book. Blee-Goldman brings a strong track record in software investing and broad experience in fund management after 10 years as a VC at Capital Midwest. Character invests up to $1M at seed stage into startups betting on big shifts in customer behavior. They are a remote-native firm investing in companies located anywhere in the USA. After investing, they work hand-in-hand with founders, using the sprint method they created at GV, to help startups find and expand product-market fit.