Catchy | Developer Marketing Agency | Icebreaker

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Catchy | Developer Marketing Agency | Icebreaker

Catchy | Developer Marketing Agency

Catchy | Developer Marketing Agency

Catchy, the leading developer marketing agency, transforms developer programs for global tech innovators and Fortune 500 firms.

6 members

Contact info

Link

catchyagency.com

Members

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I am a digital marketer turned strategist turned CX professional who is deeply passionate about the human connection in the digital era. I believe that enterprises and businesses have the ability to rapidly change the world if they put a human at the center of what they do and why they do it - not their brand, product, or service. In order to make progress, we must activate the full power of the brands that are actively shaping our human interaction through experiences. We achieve this through humanity-centered design, responsible application of emerging technologies, and purpose-led brand and marketing activation. I am a proven high-growth business leader and transformation expert who excels in solving complex brand and digital challenges. I love building effective multi-disciplinary teams across strategy, design, content, marketing, analytics, and operations. My teams have focused on delivering innovative approaches to customer experience problems across the entire ecosystem including social, experiential, digital destinations, partner marketing, branded content, and journey orchestration. My work has resulted in increase of customer satisfaction, reduced customer acquisition costs, increase in customer lifetime value, and overall market share growth for the brands I have worked with.

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Brand | Content | Creative

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Managing Partner at Catchy

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I’m a B2B marketer, copywriter, and seasoned creative with a talent for understanding the needs and desires of technical audiences, primarily software developers in the Web3/blockchain space. With 10 years of creative work at agencies and in-house marketing teams, my work has been featured in digital and print marketing across some of the most technical industries, from software developer tools to robotics. I’ve built my career on my ability to quickly grasp the nuances of complex and technical topics. Presenting complex topics in conversational, natural language is my specialty. Every person just wants to feel heard, and copywriting that’s written with empathy and backed by compelling audience research. As a manager, I believe in empathetic leadership, fast feedback cycles, and cultivating a goal-driven culture of founded on respect.

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Marketing professional with 8+ years of experience in the tech industry and a proven track record of developing and executing successful marketing strategies at startup, mid-size and large enterprise companies. I bring a deep understanding of customer behavior and market trends to the table and excel at crafting compelling messaging and storytelling, building brand awareness, and driving lead generation through a variety of channels, including digital marketing, content creation, and events.

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Senior Marketing Communications Manager