Company Info for cascadesf.com | Icebreaker

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Company Info for cascadesf.com | Icebreaker

Cascade SF, An Experience Design Organization

We educate designers how to create beautiful, accessible, and usable technology.

2 members

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cascadesf.com

Members

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I’m a Designer specializing in mobile-first, user-centered experiences that drive both business impact and customer satisfaction. With deep expertise in UX/UI, user research, interaction design, and scalable design systems, I tackle complex design challenges, creating intuitive and high-performing products. I have a track record of leading design strategy and execution across multiple teams, guiding products from concept to maturity. I thrive in cross-functional environments, partnering with product, engineering, and leadership to align user needs with business goals. Passionate about systems thinking, usability, and innovation, I focus on building scalable, user-friendly solutions that elevate the overall product experience and set a strong foundation for future growth.

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Working on initiatives that shift the Overton Window - aligning technological change with cultural/societal ones. We are at an Inflection Point. If you are interested in shifting discourse, building scale or have a strong point of view reach out. Empathy, respect and patience (with a vision and speed) over intelligence will pay dividends in the next century. I'm a Product Designer, who believes in designing products and services, that are simpIe and intuitive. I study how we interact with technology and the impact it can have on users. My goal is to bridge physical and digital interfaces into new experiences. My experience ranges from designing and/or working with early stage venture-backed technology startups (hardware & software), Fortune 100 company's, The Federal Government, Consulting Firms/Agencies, Academic Institutions, Healthcare Practices, NPO’s, an Enterprise Software Corporation and was the Founder of a Health IT startup. When I am not working I am exploring local and national parks in and around the SF Bay Area or reading books on various topics. He is always up to meet over coffee anytime. Interests include: Business Intelligence, Healthcare Reform, Education, Finance, Artificial Intelligence, AR/VR, Mobile, Connected Hardware, Nutrition Science, and Transportation.