Company Info for cartera.com | IcebreakerMembers
Pete brings over 20 years of successful management, strategic, and corporate development experience with high-growth climate-tech, financial technology, marketing, payments industry, and technology-enabled services companies.
Never forgetting his own struggles and need for guidance as a founder or co-founder of his own entrepreneurial ventures, Pete is always seeking opportunities to leverage his experience to help other leaders of both dynamic non-profit, start-up, and venture-backed companies. Pete has served as a board member for Emory University, GreenPrint, Vesdia Corporation, SchoolPop LLC, CauseLoyalty, LLC, Georgia Shakespeare, as well as a board member and founding investor at Sunrise Bank of Atlanta.
Pete holds Bachelor of Arts degrees in both Economics and Anthropology from Tulane University, a Master of Business Administration from Emory University, and a Juris Doctor from Georgia State University. 
Built and scaled six B2B/B2C, SaaS and Marketplace businesses resulting in multiple exits
• Oracle acquired Softbank-backed CrowdTwist, Rakuten acquired Flybridge-backed Cartera
• GTM Specialist – scaled net revenue and EBITDA 2-10x for my various sized companies - <$1MM, $65MM, $245MM
• Product Innovator – since the emergence of digital in 1998, built best-in-class products including US’ largest SMB marketplace to $2.5B GMV
• Deal Maker - selected, sold, negotiated & managed 100+ partnerships in tech, finserv, T&E, CPG, ecomm, health care
• Leader - sat on Amex’s consumer executive team and led $200MM+ P&L's, teams of 100+ people and $100M+ budgets
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PARTNERSHIPS:
- Health Care: Sanofi, Thermofisher, Abbott…
- Financial Services: Chase, Citi, Wells Fargo…
- Travel: Delta, Marriott, Hertz…
- Entertainment: UFC, Disney, Ubisoft…
- CPG: P&G, Nestle, L’Oreal, Pepsi…
SPECIALTIES: SaaS | Marketplaces | Tech Enabled Services | Data | Digital Marketing | CRM | Loyalty | Predictive Analytics | Technology | e-Commerce | Cloud | Innovation | Product Development | Revenue Acceleration | EBITDA Growth | Go To Market | Sales | Growth | Strategy | B2B | B2C | Small Business | Middle Market
ROLES: Board Member | Founder | President | Entrepreneur | Chief Commercial Officer (CCO) | Chief Revenue Officer (CRO) | Chief Marketing Officer (CMO) | Chief Digital Officer (CDO) | Chief Operating Officer (COO) | Chief Executive Officer (CEO) 
Highly experienced and well-respected Saas and digital transformation sales management executive with a proven track record. Recognized as a motivating, highly passionate leader who creates sales programs and client solutions that drive revenue results while delivering value and ROI leading to client retention.
An excellent professional communicator with a successful and comprehensive background in sales, management, digital advertising/technologies, marketing, enterprise and SaaS based solutions. Strengths include superior sales, sales mgt, interpersonal, presentation, public speaking, creative, analytical, organizational, leadership, and problem solving skills.
Specialties: Strategic selling and business building at the national, regional & local levels.
Multi-platform online media and business sales experience, talent development, negotiation, relationship building and service differentiation. Experienced in building a team, organizational processes, multi-million dollar sales deals, client-facing and agency-facing sales skills in the digital marketing to multiple channel space. 
