Company Info for carolinaherrera.com | IcebreakerMembers
As a global marketing executive, brand strategist, and transformational business leader, I bring a record of success in driving engagement and accelerating revenue at the highest levels of the fashion and luxury goods industries. I excel at building cutting-edge marketing capabilities and teams, elevating the perception of brands through high-profile events and celebrity influencers, and unlocking value at a level far beyond invested resources. Combining unique abilities to think outside the box and connect diverse groups of people from around the world-I create impactful consumer experiences across channels, build loyalty with new audiences, and reposition brands to the forefront of highly competitive global markets.
SKILLS, COMPETENCIES & EXPERTISE
Marketing & Advertising, Branding & Positioning, Public Relations, Digital & Social Media Campaigns, Turnarounds & Transformation, Revenue & Market Expansion, Partnerships & Sponsorships, Strategy & Execution, Trend Identification, eCommerce Operations, Efficiency & Productivity, Event Branding, P&L Responsibility, Budget Management, Campaign Innovation, Global Operations, Vendor/Agency Management, Creative Direction, Hiring Top Talent, Mentoring & Team Building, Speaking & Presentations, Thought Leadership 
As a seasoned entrepreneur and innovator, I drive business success through customer-centric innovation and strategic partnerships. With expertise in biotech, diagnostics, and business development, I've built a proven track record of scaling businesses, optimizing sales strategies, and leading high-performing teams.
I'm passionate about shaping the future of healthcare and business, where innovation meets sustainability. Through collaborative efforts and data-driven decision-making, I help organizations achieve their goals and exceed expectations. Whether it's driving market expansion, developing strategic partnerships, or building strong sales pipelines, I'm dedicated to delivering results-driven solutions.
Let's connect and explore opportunities to drive growth, innovation, and success. I'm excited to build meaningful relationships, share insights, and achieve common goals with like-minded professionals. Join me in shaping the future of our industries! 
Hi there, I'm Veli 👋
I’m a brand marketer specializing in partnerships, growth, and CRM, helping businesses develop integrated strategies that drive long-term success and enhance brand equity. My approach combines data-driven insights with creative strategy to accelerate growth and foster meaningful client relationships. With a strong marketing, business development, and strategic partnerships background, I've collaborated with global brands to deliver impactful results.
I take a digital-first approach, ensuring that every marketing initiative is not only creative but also measurable, focusing on driving sustainable growth. I specialize in digital marketing strategy, branding, content development, and CRM, always aiming to build compelling and engaging brand experiences that resonate with audiences.
Feel free to reach out if you’d like to collaborate 🤝 
With over 20 years of digital, marketing and merchandising expertise across the fashion, sports, and tech industries including Nike, Adidas, Apple & Sui Foundation, I specialize in helping brands elevate their presence and impact across Europe. My journey has taken me through diverse markets and dynamic industries, from shaping the story of emerging fashion labels to driving engagement for global tech brands, start-ups & brands alike.
My core focus is on delivering creative swag merchandising solutions and impactful brand and conference activations that resonate with audiences. Whether it’s crafting unique merchandise that embodies a brand’s identity or designing immersive experiences that captivate attendees, I thrive on connecting brands with their audiences in memorable and meaningful ways.
I’ve partnered with companies of all sizes, from innovative startups to established industry leaders, to create merchandising strategies that drive brand loyalty and build authentic connections. My passion lies in pushing the boundaries of traditional marketing, creating unique touchpoints, and delivering high-impact experiences that leave a lasting impression.
Let’s connect if you’re looking for a seasoned professional who brings a strategic, creative, and results-driven approach to swag merchandising and brand activation across Europe. 
