Company Info for careercruise.com | IcebreakerMembers
With over nineteen years of experience and expertise in driving growth and go-to-market strategies across professional services, fintech, and blockchain landscapes, I have orchestrated complex buyer journeys and driven strong topline growth by evangelizing industry-leading brand narratives. The direct impact of marketing on revenue and profitability should be discernible and not be a matter of opinion. I believe that the power of 'leading with thought' is the power to alter, shape, and inform the 'priors' or frames of reference for emerging phenomena, especially as it relates to shifts in new technologies like AI and web3.
Most recently, I spearheaded product marketing for the institutional custody business (erstwhile Metaco) at Ripple, a pioneer in enterprise blockchains. My role involved championing the institutional adoption of digital assets and exploring groundbreaking tokenization applications beyond traditional cryptocurrencies, particularly within regulated capital markets.
My hard skills include growth, brand strategy, GTM, product marketing, visionary storytelling, and commercializing new value propositions. I love channeling my creative energy by combining human-centered design thinking with the latest research, industry intelligence, and, more recently, GenAI-driven tooling. My ability to build robust ecosystems and partnerships around new products has consistently resulted in industry-leading brand and topline growth.
As an advisory board member of the APAC chapter of the CMO Council, a global network of senior marketing executives, I contribute to shaping the future of marketing leadership. My commitment to nurturing the next generation of leaders is unwavering. I am dedicated to paying forward the mentorship and guidance that have been instrumental in my journey, fostering a culture of gratitude and continuous learning. I care deeply about authenticity in everything I do and seek opportunities where my skills can drive meaningful impact and positive change. 