Company Info for cannellamedia.com | IcebreakerMembers
An industry-leading Senior Media Executive with global experience managing private equity-backed companies and public corporations. Specialist in multi-platform initiatives within advertising sales, consumer marketing, strategic planning, operations and finance.
A history of successes creating B2B brands, recruiting and developing strong performance-based teams, successful business turnarounds, integration of acquired companies, and expanding value propositions. An operational change agent with an innate ability to recruit and motivate strong performance-based executives and their teams.
Media Experience:
• Programmatic television, addressable cable advertising, digital video, mobile platforms, self-service platforms, ad-serving technologies, national print and custom publishing.
• Keynote speaker and panelist at domestic and international television industry conferences, digital media industry conferences and trade shows.
• Sought-after thought leader on industry developments. Contributor to business trades and various digital media outlets.
Mergers & Acquisitions:
• Extensive experience in strategic prospecting, evaluating, and acquiring or partnering with companies of scale across varying media sectors as well as internal start-ups.
• Negotiated the Carlyle-backed Media Properties Holdings (MPH) sale to Zelnick Media and Palladium Equity.
• Business lead in AOL acquisitions of advanced advertising companies: Advertising.com, Third Screen Media, Lightningcast, AdTech, Buy.at and a Tokyo-based joint venture with the Mitsui Corporation.
• Principal role in Time Inc.’s acquisition of Media Networks, Inc. (MNI); grew firm’s revenues three-fold.
• Led start-up of Time Inc.’s Custom Publishing; within three years, took revenues from zero to $100M+.
Operations:
• Led successful founder transitions and integrations of acquired domestic and international companies.
• Recruited talent and led new leadership teams, incorporated external market positioning, established creative work environments, instilled innovative and inclusive cultures, and integrated complex, globally oriented work process flows and operating systems.
• Unique C-Suite and Executive Leadership background as CRO, CEO, EVP, CFO, Managing Director, International. 