Company Info for borrowlenses.com | Icebreaker

Company Info for borrowlenses.com | Icebreaker

Members

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Videographer, Director and Editor specializing in documentary filmmaking, music videos and short films.

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With a unique blend of expertise as a digital marketing professional, former genetics researcher, and professional photographer, I bring a fresh, creative perspective to solving business challenges. I'm a growth-focused, data-driven marketer with an entrepreneurial spirit, always ready to roll up my sleeves to deliver impactful results. I'm passionate about combining strategic vision, data analysis, and what I like to call 'photographic visualization'—the ability to picture the outcome of a campaign from the start. This approach allows me to see how each element—messaging, visuals, channels, and audience touchpoints—will work together to create a cohesive, engaging experience that resonates with customers. I've connected customers to products throughout my career through integrated marketing campaigns across B2B, B2C, and B2D spaces. My expertise spans marketing operations, lifecycle marketing, content strategy, leading email marketing (including automation and workflows), digital advertising, interactive strategy, website management, and social media. I also bring hands-on experience in video and photo production, allowing me to craft visually compelling campaigns that drive engagement and growth. I thrive in collaborative environments where I can bring together teams and ideas to create meaningful customer experiences that deliver results.

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San Francisco Bay Area based video professional with over 10 years of experience in all facets of video production. Story driven content is my focus. I've worked with a variety of companies in the corporate space and have an understanding that clear and concise messaging is key, with the visuals supporting the information shared.

Joe Ercoli, e-PRO

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I'm a results-oriented professional with a diverse background spanning real estate, marketing, and management. Currently excelling as a Realtor at Realty ONE Group, I've achieved significant YoY sales growth and expanded our social media reach. As a marketing leader, I've directed successful product launches, orchestrated trade shows, and optimized marketing strategies. My track record reflects adaptability and a drive to exceed expectations.