Company Info for biddeo.io | IcebreakerMembers
I have thorough experience in digital marketing and client services starting with a foundation in media planning and buying at two major agencies on Fortune 500 clients, having planned over $150MM in marketing for Sears and their brands Craftsman, Kenmore, and DieHard as well as Kraft brands including Miracle Whip, JELL-O and Oscar Mayer
Additionally, I've executed over $20MM in partnerships built at two leading global ad-tech firms with clients including Sprint, Jeep, Fiat, SC Johnson, MARS and many more nationally with the strongest networks in Chicago, Detroit, SF, LA, NYC, Denver, Dallas, Atlanta and Miami. I have a large network of membership associations and years of leadership experience, including having organized and executed dozens of small and large member and non-member events including an educational event on programmatic buying for SFIMA that led to a $4.6MM account
I became interested in social impact in 2017 and even though I have been a part of three cost-cutting adtech layoffs in the first half of my career, I have realized there is a huge potential for advertising to have a positive effect on society while still hitting performance benchmarks. With one single campaign that was only $100K and ran for two weeks, a growing FinTech app saw above average performance for the three custom videos, but most importantly, 80 children received a surgery that will gift them a much higher quality of life, forever. This can and should happen more!
I'm a dual citizen of the US and EU (Germany), y yo hablo español. Father of two (seven and nine), music, F1 and proper football fan. Always down for a 15 min catch up! 