Company Info for bbhglobal.com | IcebreakerMembers
I am an experienced Marketing and Media executive successful in leading brand stewardship and impact, leveraging an evolving media landscape, and improving return on investments through innovative marketing solutions and digital acceleration.
I have both Agency and Client-side experience, which provides me with a distinct perspective on influencing key stakeholders and leading people, projects, and solutions.
I am a consumer-centric marketer, who combines creativity, data-informed insights, and technology to drive more effective and efficient impact throughout stages of the consumer decision journey.
I am recognized as a motivating team leader, who enjoys mentoring, leverages cross-functional collaboration, enables actionable solutions, and empowers teams to achieve successes against shared goals.
I possess a strong expertise in marketing communication strategy and integrated media strategy & activation, including all digital & traditional media platforms, sponsorship, promotions, e-commerce, and measurement.
I have extensive experience in developing and leading integrated marketing and media planning processes for major brand organizations – such as Brown-Forman, Pernod Ricard, Nestle, Unilever, Lenovo (Consumer & Commercial), Sprint, Chase, Merrill Lynch, and MillerCoors.
I have a history of driving significant change and improving outcomes in organizations, including leading numerous digital transformation efforts.
I strive to bring compassion, collaboration, humor, and intellectual curiosity to everything I do in work and life. 
Innovative operations, production, transformation and creative leader with a record of spearheading award-winning products, campaigns, events, and experiences. Strategic and Operational thinker with deep agency and internal brand experience who is adept at blending creativity and pragmatism to eliminate barriers to success and transform ideas into amazing activations. Passionate about promoting inspiring work—with a penchant for the new and near-impossible.
I honed a wide breadth of creative and operational expertise at companies in diverse industries and with varying business models. I drive results by leading cross-functional teams in highly matrixed organizations, collaborating closely on developing and launching products, and enhancing internal operations to eliminate barriers and accelerate growth.
My focus is on promoting inspiring, visionary work and helping creators engage with those who appreciate their art. Leveraging the tools of today’s digital world, I help brands amplify their presence through unique campaigns that energize communities, create lifelong fans, and make a positive impact on a massive scale.
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Notable campaigns and awards include:
► 2018 Spotify Wrapped: Cannes Lions, One Show, Clio, D&AD Award, ADC Award, Webby, FWA, Awwwards
► Twenty One Pilots x Spotify: Bandito Immersive Experience: Webby, FWA, Awwwards
► APT CB2 ‘Making Modern Together Campaign’: Webby, FWA, Awwwards, Google Creative Sandbox
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Areas of Expertise:
Creative Operations Leadership ► Business Operations Leadership ► Multi-Media Productions ► Global Brand Strategy & Positioning ► New Product Launch Campaigns ► Omni-Channel Marketing & Experiential Activations ► Project Roadmapping & Management ► Matrixed Org Leadership ► Cross-Functional Initiatives ► Creative Team Development 
I’m currently the CEO of an agency called Omelet. Yes, like the delicious breakfast item.
I started my career as an ice skating coach in a food court in San Diego. At 17, I started navigating what “running your own business” was about - "marketing" and all - as an independent contractor. I was fortunate enough to train future Olympians under the comforting wafts of the Sbarro pizza and Panda Express while attending university full-time. Teaching toddlers through adults how to navigate ice on a couple of thin blades is a metaphor that’s never left me. Those lessons learned as a coach are ones I’ve carried deeply into my career.
From there, I proceeded to have a few other lives - as a preschool teacher and direct marketing manager (selling coupons in direct mailers to small businesses), almost went down a path of being a Sarbanes Oxley consultant (I had a weird love for big business compliance), but *somehow* landed in advertising.
It’s been an incredible journey as a strategist. From getting clients “on” social media early early in my career; to repositioning global brands; to finding new ways for Justin Bieber’s fans to connect his brand; to conducting huge studies on the impact of digital on car purchasing for one of the world’s biggest automotive brands; to finding interesting new ways for people to connect to toilet paper (yes, toilet paper) and many (many) more stories. There was truly never a dull moment as a strategist.
As CEO of Omelet, I bring the same commitment to interdisciplinary interests and skills with a keen focus on being a future-forward leader to one of the most creative companies I’ve ever been a part of. My mission in my career has always been to democratize business for creative people - and the inverse, make creativity more accessible to business - and in this role I’m truly able to flex on both. In the world we live in, being a successful agency CEO looks very different from any time before. Being an agency CEO of a growing and changing company is an exercise in being open to new things, trying new ways of working and ultimately being perfectly ok with being very imperfect. I’m incredibly proud of what the team at Omelet has created and I’m incredibly fortunate to be a part of our growth story.
A strong advocate for representation in our industry, I continue to beat the drum of equality, diversity and inclusion in the workplace. I believe one of the most important things I can do is to bring these conversations to the forefront in our industry and culture at large.
