BAIA Business Association Italy America San Francisco | Icebreaker

BAIA Business Association Italy America San Francisco | Icebreaker

Members

Massimo Arrigoni

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I've been a software entrepreneur for over 25 years. With two decades of experience in product management, I'm a very product-driven CEO. I'm a fan of product-led growth strategies, and a big believer in the Jobs To Be Done approach to understanding why customers buy products and services. 10 years ago I took on the CEO role at Beefree, a business unit within Italy-based, publicly traded Growens (previously MailUp Group). I was involved in this startup-within-a-larger-corp since the beginning. The project took off and grew to the point of requiring a full-time CEO. So I stepped down from my Head of Product role at the group level, and have been enjoying this new adventure. At the core, Beefree is an awesome no-code, drag-and-drop builder for emails and landing pages. It is now used by half a million people every month in 1,000+ SaaS applications that have embedded it. Among them, there's the email design suite that you can use directly at beefree.io, which logs over 15,000 new signups a month. Beefree is a truly product-first, product-led company, so the perfect place for a product enthusiast like me. Prior to my decade at Growens & Beefree, I co-founded and was CEO for many years at Early Impact, which developed one of the first small business e-commerce systems in the world, in the early 2000s. There too, I was a product owner more than a business development type of CEO. Early Impact's e-commerce software still powers many online stores around the world. The company was sold in the early 2010s. Before that, I had product management roles in other software companies. Although I don't have an engineering background, I got involved in the software industry very early on, and hacked my way through lots of HTML pages back in the early days of the Internet :-)

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Experienced Engineering Manager with a demonstrated history of working in a broad range of industries. Strong leadership and software engineering skills across several modern technologies.