Company Info for avantcore.com | IcebreakerMembers
James is a passionate and remarkably skilled Tech/Web3 Marketing leader, with over 14 years experience.
The primary assets that he brings to a team are:
- Contagious passion
- Public speaking (conferences, podcasts, etc)
- Media appearances (Podcasts, TV, radio)
- Marketing Strategy
- Leadership
- Social media content & tactics
- Exceptional Writing (press, newsletters, etc)
- Content creation
- Technical acumen
- Vast tech / Web3 network
James was born in the UK, thus has a UK passport allowing for easy international conference travel.
He of course has high speed internet, so happily works Remote.
Having started his career at the early age of 16 in radio, he went on to study Marketing at the prestigious "Natal Technikon" in Durban.
After a period of serving his community church for a few years, he ventured back into the mainstream workplace taking up a role as Producer on the award-winning Breakfast Show of "East Coast Radio", South Africa's 4th largest radio station.
This period also saw him becoming a presenter on the station, where he notably presented the New Year's Eve countdown shows on 31 December 2017 & 2018.
He was offered a position as the Head of Marketing for "SBS Tanks", a leading provider of industrial-sized water storage.
The plan was to spin up a marketing business that they partnered with, but their visions couldn't align, so he partnered with "SA Crypto" to start Africa's first news website for the blockchain industry.
Thanks to his role at East Coast Radio, he had been writing for a number of media outlets, focussing on his interest in technology. This led to him writing about Bitcoin in 2013, which eventually became a core focus of his in 2017.
SA Crypto saw continued success, landing interviews with leading personalities like Arthur Hayes, Meltem Demirors, Andreas Antonopoulos, Joe Lubin & many more.
Eventually, he led an expansion of the brand from "SA Crypto" to "Global Crypto TV" in order to reach a larger audience.
After successfully growing Global Crypto TV into a Web3 news pioneer, he was offered the prestigious position of Head of Marketing & Communications at Zeitgeist, a Prediction Markets protocol on the Polkadot network. James served Zeitgeist exceptionally online and around the world speaking at conferences, on podcasts, and Twitter Spaces up until cut backs caused them to part ways in Jan 2024 - a 2 year 8 month spell. 
