Company Info for asterdmhealthcare.com | Icebreaker

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Company Info for asterdmhealthcare.com | Icebreaker

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4 members

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asterdmhealthcare.com

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Head of MENA - BD

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M shaped technical growth professional with 10 years of experience in the mobile-web ecosystem. Comfortable with managing 6 digit budgets and delivering tight targets in oligopoly smart markets. Highly proficient with mobile growth stack and database marketing. Have experience with multiple-sided marketplaces, e-commerce and ride-hailing domain. Proven international track record in the MENAT region. An entrepreneurial individual with startup experience and several investments. Comfortable with creating strategies and pitching to the CXO level. Throughout my international career, I took growth funnel responsibility for 9 countries in the MENAT region: Turkey, Morocco, Lebanon, Iraq, Palestine, Qatar, Kuwait, Bahrain, and Oman. I co-led cross-collaborative product squads that serve 10 E.U. zone countries; Germany, Spain, France, Portugal, Romania, Poland, Ireland, UK, Italy, Austria. I led growth function in Pan-African entertainment leader, Kingmakers, served 4 countries in Africa, Ghana, Kenya, Ethiophia and Nigeria.

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Results-driven digital CRM professional with hands on experience in creating and executing customer-centric journeys to drive repeat sales, build loyalty, increase lifetime value (CLTV), and reduce churn by engaging customers with the most targeted, relevant, and helpful content at each stage of the customer lifecycle. Proven expertise in proposing and implementing new channels, utilizing marketing tools, supporting logic set-up, and delivering data-driven insights. Thriving on analyzing and improving cohort performance, conducting A/B and multivariate tests, and minimizing revenue leakage. I have a proven track record in building and optimizing email, SMS, and WhatsApp journeys to enhance the customer experience!