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I donโt believe in guesswork hiring. And I donโt do transactional anything.
I work with founders, CEOs, and investors who are tired of wasting time, money, and trust on Sales and CS executive hires that donโt stick... or worse, do damage.
Because here's the thing:
A bad executive hire isnโt just a hiccup.
Itโs a domino effect that fractures teams, tanks morale, stalls growth, and erodes boardroom credibility.
Iโve seen it all:
โธ CEOs and founders covering for a Sales leader whoโs lost the room
โธ Execs spending more time firefighting than scaling
โธ Boards questioning if you can hire while the burn rate screams you can't
โธ Reacting to noise, chasing titles, and hiring before knowing what youโre actually solving for
โธ Watching progress stall, targets slip, and the trust in your decision-making fade
Sound familiar? Youโre not alone.
And, thereโs a better way.
I'm Amy Volas, founder of Avenue Talent Partners (ATP).
Since 2015, Iโve helped tech founders and CEOs get executive GTM hiring right the first time, without the fluff, without the guesswork, and without the cleanup later.
๐ช๐ต๐ฎ๐ ๐๐ฒ ๐ฑ๐ผ ๐ฎ๐ ๐๐ง๐ฃ:
๐๐
๐ฒ๐ฐ๐๐๐ถ๐๐ฒ ๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต
Intentional, high-impact GTM hires that drive growth while sidestepping expensive missteps.
๐ง๐ต๐ฒ ๐๐ถ๐ฟ๐ถ๐ป๐ด ๐ข๐ฆโข ๐ฏ๐ ๐๐ง๐ฃ
When a search isnโt needed, but clarity is. Our proven hiring system that structures hiring for scale, eliminates guesswork, and arms you with the clarity, data, and process your board expects.
๐ง๐ต๐ฒ ๐ฎ๐๐ฒ๐ฟ๐ฎ๐ด๐ฒ ๐ต๐ถ๐ฟ๐ถ๐ป๐ด ๐๐๐ฐ๐ฐ๐ฒ๐๐ ๐ฟ๐ฎ๐๐ฒ? 20%
๐๐ง๐ฃ ๐ฐ๐น๐ถ๐ฒ๐ป๐๐? 80%+ and a 98% interview-to-hire success rate
Because itโs not just about who you hire.
Itโs about why the hire is happening, how the process is run, and whether it fuels the kind of team that scales, not stalls.
Iโm not for everyone, and thatโs okay.
The founders, CEOs, and investors who get the best results with me:
โธ Prioritize hiring as a core strategy
โธ Embrace real, open communication
โธ Value people over transactions
โธ Think beyond the next quarter
โธ Know asking for help is a strength, not a weakness
Hiring is hard.
Itโs supposed to be.
But itโs also the highest-leverage move youโll ever make.
Letโs make people strategy your secret weapon.
We partner with focused executives who know the best products donโt always win, but the best teams do.
Ready to build one? So are we. 
We all dream of having more time to ๐๐๐ก๐ข๐๐๐๐ฆ ๐๐๐ฃ๐โnot being chained to endless to-do lists, stressed about content creation, or questioning if weโre โdoing enoughโ to grow our business.
Thatโs where I come in. Think of me as the "Marie Kondo" of marketing: ๐ ๐ก๐๐ฅ๐ฉ ๐ฒ๐จ๐ฎ ๐๐๐๐ฅ๐ฎ๐ญ๐ญ๐๐ซ ๐ญ๐ก๐ ๐๐ก๐๐จ๐ฌ, ๐ฌ๐ข๐ฆ๐ฉ๐ฅ๐ข๐๐ฒ ๐ฐ๐ก๐๐ญ ๐๐๐๐ฅ๐ฌ ๐จ๐ฏ๐๐ซ๐ฐ๐ก๐๐ฅ๐ฆ๐ข๐ง๐ , ๐๐ง๐ ๐๐ซ๐๐๐ญ๐ ๐ ๐ฌ๐ญ๐ซ๐๐ญ๐๐ ๐ฒ ๐ญ๐ก๐๐ญ ๐ฌ๐ฉ๐๐ซ๐ค๐ฌ ๐ฃ๐จ๐ฒ ๐๐จ๐ซ ๐ฒ๐จ๐ฎ ๐๐ง๐ ๐ฒ๐จ๐ฎ๐ซ ๐๐ฎ๐๐ข๐๐ง๐๐.
โจ Marketing doesnโt have to be overwhelming and feel like chaos. โจ
After 8+ years in B2B SaaS marketing and a few more as a solopreneur, I know how marketing can feel messy, heavy, and misaligned.
Thatโs why I focus on helping heart-led professionals, SMBs, and B2B SaaS companies create marketing systems that ๐ค๐๐๐ ๐ค๐๐กโ ๐กโ๐๐โnot against them. Together, weโll uncover whatโs essential, let go of what isnโt, and build something sustainable, effective, and uniquely you.
๐ฑ ๐๐ก๐๐ญ ๐ ๐๐๐ง ๐ก๐๐ฅ๐ฉ ๐ฒ๐จ๐ฎ ๐ฐ๐ข๐ญ๐ก:
๐๐๐๐ฅ๐ฎ๐ญ๐ญ๐๐ซ๐ข๐ง๐ ๐ฒ๐จ๐ฎ๐ซ ๐ฉ๐๐ซ๐ฌ๐จ๐ง๐๐ฅ ๐๐ซ๐๐ง๐: Clarify how you show up so the right people can connect with you effortlessly.
๐๐ข๐ฆ๐ฉ๐ฅ๐ข๐๐ฒ๐ข๐ง๐ ๐ฒ๐จ๐ฎ๐ซ ๐๐จ๐ง๐ญ๐๐ง๐ญ ๐ฌ๐ญ๐ซ๐๐ญ๐๐ ๐ฒ: Focus on doing less but making it countโno more throwing spaghetti at the wall.
๐๐ฅ๐ข๐ ๐ง๐ข๐ง๐ ๐ฆ๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐ฐ๐ข๐ญ๐ก ๐ ๐ซ๐จ๐ฐ๐ญ๐ก: Build a system that supports your business and your life, not just your bottom line.
Marketing should feel as natural as having a conversation. No cookie-cutter solutions, no hustle cultureโjust clarity, alignment, and sustainable growth.
๐ก ๐๐ก๐ฒ ๐๐ฅ๐ข๐๐ง๐ญ๐ฌ ๐ฅ๐จ๐ฏ๐ ๐ฐ๐จ๐ซ๐ค๐ข๐ง๐ ๐ฐ๐ข๐ญ๐ก ๐ฆ๐:
โMichelle is a very organized, thoughtful, skilled content marketer who has supported our customer marketing initiatives, such as engagement materials and email communications. She has been invaluable in creating structures for complex copywriting projects to ensure on-time delivery and the best end result. โ
โ Arianna R. | Senior Customer Marketing Manager | Calm Business
โI have been marketing on my own for a few years now, but it wasnโt really hitting where and how Iโd like it. Michelle wonโt ask you to DM 100 people daily or post like crazy. Sheโll help you shine as YOU in the best way possible so the right people can find you.โ
โ Gunila P. | Veterinary Life Coach
๐งน ๐๐๐๐๐ฒ ๐ญ๐จ ๐ญ๐ข๐๐ฒ ๐ฎ๐ฉ ๐ฒ๐จ๐ฎ๐ซ ๐ฆ๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ?๐งน
Letโs create a strategy that feels good, works better, and lets you thriveโyour way. No pressure, just possibilities. Reach out or connect with me here. 
Iโm Ed Forteau, Business Growth Strategist, Community Builder, and Creator of The Strategic Ally Method.
I help relationship-driven entrepreneurs attract high-value clientsโฆwithout chasing, cold pitching, or playing the content hamster wheel game.
If youโre great at what you do, but feel like sales turns you into someone youโre not, you're not broken.
Youโve just been sold the wrong playbook.
Most of my clients come to me feeling stuck.
Theyโre burned out from outreach that goes nowhere.
They hate the pressure to perform on social media.
And theyโre tired of trying to be โeverywhereโ just to get noticed.
What I teach flips the script:
โ
Start warm, low-pressure conversations that naturally lead to business
โ
Tap into the trust youโve already earned to unlock hidden opportunities
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Show up as a Strategic Ally, not another sales person or content clone
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Build โquiet authorityโ without shouting for attention
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Use simple, human systems that work even when youโre not online
Hereโs a story I hear all the time:
A client spent months tweaking cold email campaigns.
They saw early winsโฆuntil everything stopped working.
Low replies. Spam folder black holes. Endless fixing.
They tried my method. DMed just ten warm messages to mutual connections of people they knew.
Two booked calls. One became a client.
Then came momentum.
They told me, โThis just feelsโฆdifferent. Lighter.โ
I said, โItโs less work than trying to save a sinking ship.โ
Thatโs the shift:
From pushing and persuading to connecting and converting.
From guessing what strangers want to showing up where youโre already trusted.
You donโt need to become someone else to grow your business.
You just need a better way.
Thatโs why I created The Genuine Connection Alliance. Itโs a private community for relationship-first entrepreneurs.
Inside, youโll learn my frameworks, build a powerful support system, and attract clients through trust, not tactics.
Itโs where my best clients come from, because they experience the method before they ever hire me.
If you believe business can be built through conversations, connection, and real value, letโs talk.
Or better yet, letโs start a conversation that leads to something real.
๐ฌ DM me the word โAllianceโ and Iโll send you the Genuine Connection Alliance overview doc. It might be the missing piece youโve been looking for. 
People who need your product donโt understand what it is or why it matters, so they end up not caring.
Why does this happen?
We stuff our websites with business jargon to sound like we know what we're doing. We assume we know our customers and how to talk to them about our differentiating value. We end up over-explaining what the product can do (company-focused) instead of what problem it solves (buyer-focused).
And as the company grows, the focus moves further away from customers and more towards building the product and sales activities. As a founder/CEO, you FEEL like you've gotten plenty of customer signal already.
Big mistake.
The most successful companies are *obsessed* with their customers.
We are dismissing our customers, yet customers are the key to unlocking the next round of growth for our company. They bought your product when nobody else would. Do you know what makes them unique and what motivated them to buy?
A superficial understanding of your customers causes buyer indifference, team frustration, and slow growth. I help solve these problems by conducting and analyzing customer interviews to create positioning and messaging your buyers will understand and act on.
So you get:
๐ deeper engagement with customers and prospects
๐ consistent, memorable messaging
๐ increased inbound to demos
๐ better sales conversations
๐ differentiated positioning
๐ increased word of mouth
๐ closed deals
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โWe had a 4X increase in sales and I 100% attribute that to those learnings I had with Anna.โ
โFounder, EdLight
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โHighly recommend Anna to any startup looking to up their marketing game."
โHead of Growth, Navattic
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"I especially appreciated the work she did up front to get to know us, our product, and our customers. Strong recommend for any startup."
โFounder, Copybara
Book a call here: https://calendly.com/furmanovmarketing/45min