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Company Info for askoneguide.com | Icebreaker

askoneguide.com

askoneguide.com

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askoneguide.com

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I don’t believe in guesswork hiring. And I don’t do transactional anything. I work with founders, CEOs, and investors who are tired of wasting time, money, and trust on Sales and CS executive hires that don’t stick... or worse, do damage. Because here's the thing: A bad executive hire isn’t just a hiccup. It’s a domino effect that fractures teams, tanks morale, stalls growth, and erodes boardroom credibility. I’ve seen it all: ▸ CEOs and founders covering for a Sales leader who’s lost the room ▸ Execs spending more time firefighting than scaling ▸ Boards questioning if you can hire while the burn rate screams you can't ▸ Reacting to noise, chasing titles, and hiring before knowing what you’re actually solving for ▸ Watching progress stall, targets slip, and the trust in your decision-making fade Sound familiar? You’re not alone. And, there’s a better way. I'm Amy Volas, founder of Avenue Talent Partners (ATP). Since 2015, I’ve helped tech founders and CEOs get executive GTM hiring right the first time, without the fluff, without the guesswork, and without the cleanup later. 𝗪𝗵𝗮𝘁 𝘄𝗲 𝗱𝗼 𝗮𝘁 𝗔𝗧𝗣: 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗦𝗲𝗮𝗿𝗰𝗵 Intentional, high-impact GTM hires that drive growth while sidestepping expensive missteps. 𝗧𝗵𝗲 𝗛𝗶𝗿𝗶𝗻𝗴 𝗢𝗦™ 𝗯𝘆 𝗔𝗧𝗣 When a search isn’t needed, but clarity is. Our proven hiring system that structures hiring for scale, eliminates guesswork, and arms you with the clarity, data, and process your board expects. 𝗧𝗵𝗲 𝗮𝘃𝗲𝗿𝗮𝗴𝗲 𝗵𝗶𝗿𝗶𝗻𝗴 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝗿𝗮𝘁𝗲? 20% 𝗔𝗧𝗣 𝗰𝗹𝗶𝗲𝗻𝘁𝘀? 80%+ and a 98% interview-to-hire success rate Because it’s not just about who you hire. It’s about why the hire is happening, how the process is run, and whether it fuels the kind of team that scales, not stalls. I’m not for everyone, and that’s okay. The founders, CEOs, and investors who get the best results with me: ▸ Prioritize hiring as a core strategy ▸ Embrace real, open communication ▸ Value people over transactions ▸ Think beyond the next quarter ▸ Know asking for help is a strength, not a weakness Hiring is hard. It’s supposed to be. But it’s also the highest-leverage move you’ll ever make. Let’s make people strategy your secret weapon. We partner with focused executives who know the best products don’t always win, but the best teams do. Ready to build one? So are we.

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Founder of OneGuide | Modern Portfolio Ops for PE and VC

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Partner and channel expert

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We all dream of having more time to 𝑎𝑐𝑡𝑢𝑎𝑙𝑙𝑦 𝑙𝑖𝑣𝑒—not being chained to endless to-do lists, stressed about content creation, or questioning if we’re “doing enough” to grow our business. That’s where I come in. Think of me as the "Marie Kondo" of marketing: 𝐈 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮 𝐝𝐞𝐜𝐥𝐮𝐭𝐭𝐞𝐫 𝐭𝐡𝐞 𝐜𝐡𝐚𝐨𝐬, 𝐬𝐢𝐦𝐩𝐥𝐢𝐟𝐲 𝐰𝐡𝐚𝐭 𝐟𝐞𝐞𝐥𝐬 𝐨𝐯𝐞𝐫𝐰𝐡𝐞𝐥𝐦𝐢𝐧𝐠, 𝐚𝐧𝐝 𝐜𝐫𝐞𝐚𝐭𝐞 𝐚 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐭𝐡𝐚𝐭 𝐬𝐩𝐚𝐫𝐤𝐬 𝐣𝐨𝐲 𝐟𝐨𝐫 𝐲𝐨𝐮 𝐚𝐧𝐝 𝐲𝐨𝐮𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞. ✨ Marketing doesn’t have to be overwhelming and feel like chaos. ✨ After 8+ years in B2B SaaS marketing and a few more as a solopreneur, I know how marketing can feel messy, heavy, and misaligned. That’s why I focus on helping heart-led professionals, SMBs, and B2B SaaS companies create marketing systems that 𝑤𝑜𝑟𝑘 𝑤𝑖𝑡ℎ 𝑡ℎ𝑒𝑚—not against them. Together, we’ll uncover what’s essential, let go of what isn’t, and build something sustainable, effective, and uniquely you. 🌱 𝐖𝐡𝐚𝐭 𝐈 𝐜𝐚𝐧 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮 𝐰𝐢𝐭𝐡: 𝐃𝐞𝐜𝐥𝐮𝐭𝐭𝐞𝐫𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐛𝐫𝐚𝐧𝐝: Clarify how you show up so the right people can connect with you effortlessly. 𝐒𝐢𝐦𝐩𝐥𝐢𝐟𝐲𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Focus on doing less but making it count—no more throwing spaghetti at the wall. 𝐀𝐥𝐢𝐠𝐧𝐢𝐧𝐠 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐠𝐫𝐨𝐰𝐭𝐡: Build a system that supports your business and your life, not just your bottom line. Marketing should feel as natural as having a conversation. No cookie-cutter solutions, no hustle culture—just clarity, alignment, and sustainable growth. 💡 𝐖𝐡𝐲 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐥𝐨𝐯𝐞 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐦𝐞: “Michelle is a very organized, thoughtful, skilled content marketer who has supported our customer marketing initiatives, such as engagement materials and email communications. She has been invaluable in creating structures for complex copywriting projects to ensure on-time delivery and the best end result. ” — Arianna R. | Senior Customer Marketing Manager | Calm Business “I have been marketing on my own for a few years now, but it wasn’t really hitting where and how I’d like it. Michelle won’t ask you to DM 100 people daily or post like crazy. She’ll help you shine as YOU in the best way possible so the right people can find you.” — Gunila P. | Veterinary Life Coach 🧹 𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐭𝐢𝐝𝐲 𝐮𝐩 𝐲𝐨𝐮𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠?🧹 Let’s create a strategy that feels good, works better, and lets you thrive—your way. No pressure, just possibilities. Reach out or connect with me here.

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I’m Ed Forteau, Business Growth Strategist, Community Builder, and Creator of The Strategic Ally Method. I help relationship-driven entrepreneurs attract high-value clients…without chasing, cold pitching, or playing the content hamster wheel game. If you’re great at what you do, but feel like sales turns you into someone you’re not, you're not broken. You’ve just been sold the wrong playbook. Most of my clients come to me feeling stuck. They’re burned out from outreach that goes nowhere. They hate the pressure to perform on social media. And they’re tired of trying to be “everywhere” just to get noticed. What I teach flips the script: ✅ Start warm, low-pressure conversations that naturally lead to business ✅ Tap into the trust you’ve already earned to unlock hidden opportunities ✅ Show up as a Strategic Ally, not another sales person or content clone ✅ Build “quiet authority” without shouting for attention ✅ Use simple, human systems that work even when you’re not online Here’s a story I hear all the time: A client spent months tweaking cold email campaigns. They saw early wins…until everything stopped working. Low replies. Spam folder black holes. Endless fixing. They tried my method. DMed just ten warm messages to mutual connections of people they knew. Two booked calls. One became a client. Then came momentum. They told me, “This just feels…different. Lighter.” I said, “It’s less work than trying to save a sinking ship.” That’s the shift: From pushing and persuading to connecting and converting. From guessing what strangers want to showing up where you’re already trusted. You don’t need to become someone else to grow your business. You just need a better way. That’s why I created The Genuine Connection Alliance. It’s a private community for relationship-first entrepreneurs. Inside, you’ll learn my frameworks, build a powerful support system, and attract clients through trust, not tactics. It’s where my best clients come from, because they experience the method before they ever hire me. If you believe business can be built through conversations, connection, and real value, let’s talk. Or better yet, let’s start a conversation that leads to something real. 💬 DM me the word “Alliance” and I’ll send you the Genuine Connection Alliance overview doc. It might be the missing piece you’ve been looking for.

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People who need your product don’t understand what it is or why it matters, so they end up not caring. Why does this happen? We stuff our websites with business jargon to sound like we know what we're doing. We assume we know our customers and how to talk to them about our differentiating value. We end up over-explaining what the product can do (company-focused) instead of what problem it solves (buyer-focused). And as the company grows, the focus moves further away from customers and more towards building the product and sales activities. As a founder/CEO, you FEEL like you've gotten plenty of customer signal already. Big mistake. The most successful companies are *obsessed* with their customers. We are dismissing our customers, yet customers are the key to unlocking the next round of growth for our company. They bought your product when nobody else would. Do you know what makes them unique and what motivated them to buy? A superficial understanding of your customers causes buyer indifference, team frustration, and slow growth. I help solve these problems by conducting and analyzing customer interviews to create positioning and messaging your buyers will understand and act on. So you get: 👉 deeper engagement with customers and prospects 👉 consistent, memorable messaging 👉 increased inbound to demos 👉 better sales conversations 👉 differentiated positioning 👉 increased word of mouth 👉 closed deals ★★★★★ “We had a 4X increase in sales and I 100% attribute that to those learnings I had with Anna.” —Founder, EdLight ★★★★★ “Highly recommend Anna to any startup looking to up their marketing game." —Head of Growth, Navattic ★★★★★ "I especially appreciated the work she did up front to get to know us, our product, and our customers. Strong recommend for any startup." —Founder, Copybara Book a call here: https://calendly.com/furmanovmarketing/45min