Company Info for aruanasociety.org | IcebreakerMembers
Born in the UK and raised in the vibrant city of Rio de Janeiro, I've always been a boundary-pusher in the digital realm. I'm a seasoned entrepreneur, a passionate author, a strategic investor, a compelling speaker, and a dedicated philanthropist. My life is a blend of high-octane professionalism, creative insight, and a love for dogs and travel.
With over 25 years in the digital arena, my journey has been a blend of technology, innovation, and creative execution. I have a proven track record with global giants like DDB London, SapientNitro, AgencyRepublic, and Bloomberg Television London. Whether it's helming a £2M web project for Shell.com or launching global products for Coca-Cola, Yahoo, and Nissan, I thrive on challenges that stretch my capabilities.
Highlights in career were to spearhead digital campaigns for iconic West End musicals like Billy Elliot and Hairspray.
Launched The Bridge a global network for digital professionals with initial backing from Latin America's biggest accelerator—Startup Chile. Grew it into a 300+ global workforce, operating across Brazil, Mexico, Chile, Colombia, and the USA.
Achieved a highly successful exit, selling The Bridge to Gi Group Holding, a 3-billion Euro HR conglomerate.
I’m currently laser-focused on advising startups, NGOs and corporates on strategy, design, brand, marketing and growth.
Beyond that, I spend my time as an industry speaker at global forums, and investing in promising startups to catalyze their growth. 