Company Info for arrival.com | IcebreakerMembers
Design Leader | Award-Winning Leader | Strategic Thinker in Emerging Tech & AI
I’m a product design leader with over a decade of experience designing 0→1 products and scaling design systems across high-growth environments. I currently lead product design at ShredSpots, where our app was featured in Wired and Forbes and achieved a 9x increase in user engagement post-redesign.
I’ve partnered directly with Apple and Google on mobile-first product experiences, and my work has been recognized by European Design Awards, RedDot, and Webby.
I’m passionate about scaling thoughtful design through innovative methodologies—like lateral thinking, design sprints, and behavioral research. As an educator and speaker, I’ve shaped courses like Think Different at the British Higher School of Art & Design, nurturing the next generation of designers.
🧠 Clients & Collaborations: Apple, Google, Microsoft, Arrival, VP Bank, Kaspersky, R/GA London, San Francisco PD, McKinsey, BBDO, Open Bank
Outside of full-time roles, I’ve mentored 50+ designers and design leads through H and private sessions — helping them land FAANG offers and navigate Staff transitions with clarity and confidence.
Design Systems | AI-First UX | Mobile/Web | End-to-End Product Design | Design Leadership | Interaction Design | Strategic Collaboration | User-Centered Innovation | <<< 
Find me at the intersection of AI + tech + entrepreneurship.
Product Executive with over 14 years of experience in tech and AI, combining Technical Product Management, AI/ML expertise, and Venture Development skills. Played a key role in product leadership teams at Qt, ARRIVAL's robotics department, and Sporttotal's AI division.
Helping and empowering developers and cross-functional teams to build outstanding products/services. Proven ability to define product strategy and roadmap, lead and mentor high-performing, cross-functional teams of 5-20 engineers, designers, and product managers, QA and deliver exceptional user experiences. Technical expertise in AI/ML, computer vision, and cloud computing, combined with a data-driven approach to decision-making in SaaS, sports tech, manufacturing, fintech/adtech. Expertise in all phases of the product development lifecycle, from product discovery to delivery. Looking to leverage this experience in a high-impact leadership role.
Currently leading Digital advertising product & engineering team at the Qt Group to build and scale ads solutions across embedded, mobile, and desktop devices and applications.
In the past:
Product Lead at Robotics at Arrival. Our objective was to assist in automating manufacturing processes in both virtual and physical factories.
Led AI developments at Sporttotal. Enabled our team to develop cutting-edge AI sports products. Our team achieved an incredible milestone by building an AI camera, delivering automated highlights and building a Data Intelligence Platform for measuring teams/players stats.
At DataFirst, I led a cross-functional team of developers, marketers, and adops to create adtech services and tools to assist our mobile advertisers in increasing their ROI.
Co-founded Khazar Ventures and SUP Accelerator- a seed fund and an accelerator program in Azerbaijan. Consulted and advised international tech startups; delivered strategic partnerships with investors, technology companies and entrepreneurs to boost the innovation capability of Azerbaijan. Organized the largest conferences and workshops in the country.
Cofounded Tuplit and Vode.it - fintech and media startups in London.
Dual MBA + Master in Management Degrees from top European Business School.
My first encounter with technology was through games. During my school years, I was a huge fan of the RPG, Strategy, and Simulation genres. 
I'm a self-taught senior full-stack developer with over 10 years of experience in programming and supporting fast and complex web applications, including those made from scratch and deployed to production.
I am proficient in the following technologies:
— JavaScript and various APIs (browser, maps, payment systems, headless browsers, etc);
— TypeScript;
— React and associated technologies, including various state managers (Redux, MobX, Effector), and CSS approaches (modules, css-in-js). Also, I have experience in profiling and optimizations web-applications performance;
— Graphql (Apollo) with automated type generation, requests, etc;
— Node.js, Express, Nest.js with plugins, middlewares, interceptors, streams, and performance debugging;
— HTML and various template engines;
— CSS and pre/post processors;
— Front-end development tools such as Webpack, ESLint, Babel, and so on;
— Various testing approaches (unit, e2e, TDD) and tools: Jest, Cypress, Playwright, Enzyme;
I also have experience in backend development (PHP, Node.js), databases (MySQL, MongoDB, Cassandra, PostgreSQL), DevOps practices, CLI tools, CI/CD pipelines (TeamCity, Jenkins, Buddy), and some experience with Google Cloud Platform and Amazon S3.
In addition to the quality of the outcome, I prioritize clean code, tests, accessibility, code quality, performance, and bundle size.
I have given a public talk "Reflection in TypeScript" at the Holy.js conference, participated in a tech-entertainment podcast for several years, and continuously strive to improve my skills and knowledge. 
• Strong technical background, 14 years in IT industry
• Product Management, Project Management, Business and System Analysis
Skills and tools:
- PM software: MS Project, Confluence, Jira
- Business process modelling notations: EPC, BPMN 2.0
- Software design: UML
- UI design: Figma
- Modelling tools: ARIS, Erwin, Visio
- Subject matter: Orthodontic treatment planning, Medical devices manufacturing, Electric Vehicle manufacturing,Industrial production planning, Freight railroad transportation planning, Budgeting, Management reporting,Knowledge management
- Query languages: SQL
- Understanding of OOD principles 
