Company Info for aptum.com | Icebreaker

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Company Info for aptum.com | Icebreaker

Vercel Security Checkpoint

Vercel Security Checkpoint

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20 members

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aptum.com

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“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” | B2B Marketing. John Wanamaker (1838-1922) Fractal Rock Solutions, Inc. helps clients find the 50% of marketing spend that is wasted so that they can reallocate that spend where it is effective. We use extensive mathematical and machine learning algorithms in an easy-to-use cloud-based application to help clients analyze and optimize their advertising budget across channels. The primary innovation is the use of machine learning to find patterns that result in 15 to 20% more sales per advertising spend than current methodologies. Fractal Insights is a web-based artificial intelligence platform built on our Sandstone neural network engine. It is designed to help companies optimize their advertising spend by allowing companies and agencies to collaborate on version-controlled advertising models and simulate various adstock allocations. It optionally provides real-time model verification through industry-standard data feeds to monitor the active model performance and provide alerts when the model diverges from expectations.

Griffin Michael Leen-Sohl

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I inspire sales professionals to meet their potential and exceed goals through pro-active management, skills development, and promoting a culture of performance, collaboration, and continuous improvement. With extensive experience in B2B technology and SaaS sales, I have a demonstrated track record of exceeding targets for revenue growth and profitability. I have built and led high-performing teams in fiercely competitive industries including eCommerce, FinTech, software developer tools, and datacenter solutions. Areas of expertise include: AI/ML, SaaS sales, sales process implementation and optimization, sales training and coaching, GTM strategy, sales management, partner/channel program development, strategic planning, performance management, culture building, market expansion, and collaboration and cross-departmental relationship building. A passion for creating and implemented formal sales processes and developing and delivering highly impactful sales training programs to teams. I am a proud father of two teenage boys and husband to my best friend for 23 years. Outside of my professional interests, I enjoy spending time with my family, reading, live music, fitness, and travel.

Stephano Bertini

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Ambitious technology entrepreneur with 20+ years experience designing, implementing, supporting, securing, and scaling on-premise data centers, public & private clouds, and SaaS products. Amazon Web Services subject matter expert. Hands-on systems, network, security, software and automation architect & engineer. Certifications ------------------- • AWS Solution Architect Professional • AWS DevOps Professional • AWS SysOps Associate • AWS Solutions Architect Associate • 640-802 Cisco CCNA • 70-215 Windows Server • 70-217 Active Directory • 70-220 Windows Security • A+ • EPA 608, R410A, PM Tech & IAQ (HVAC) Open Source Projects ----------------------------- https://github.com/jeremyhahn Amazon Web Services (aws), DevOps, automation, provisioning, deployments, CI/CD, microservices, serverless, migrations, integrations, interoperability, hardware, software, systems, networking, hosting, cloud, saas, paas, internet of things (IoT), embedded linux, sensors, robotics, industrial automation, blockchain, HVAC, MIG & TIG welding, fabrication.

Anthony Tattersall

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My primary focus is adding value to our customers. At the Access Group, we provide a wide range of solutions to help you run your business more effectively, drive engagement with your customers and manage your accommodation efficiently. We have a passionate team who will go the extra mile, delivering the best possible service - something that is core to our values in placing our customers at the forefront of our business.

Andy Weisenborn

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Chief Technology Officer, Chief Information Officer

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Global leadership and organizational development leader experienced in governance, strategy, and change management.

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Director of Engineering Ops at Deckard Technologies

Wendy B. Gratereaux

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Let's 'Cross the Chasm' together and bring your solution to new markets. 🎯 Grew two companies through acquisition and scaled my own venture from 0-7 figures in only 18 months. My secret sauce is leveraging bleeding-edge marketing tactics with established business science. From start-ups to Fortune 500, some of my clients and work experience include Google, Indeed, Cogeco/Peer 1, Nordstrom, Neiman Marcus, YUM! Brands, Deloitte, AWS, Pearson, the University of Texas at San Antonio, Coors, the US Government, and Carlson Wagonlit Travel. - Top-rated 100%, expert-vetted, and top 1% Upwork marketing consultant - Previously a VP of Innovation and Strategy, marketing and business development executive - Academic author, "Social Media Marketing," 2021, published by Kendal Hunt Publishing - Educate thousands of students a year - Managed millions of dollars of ad spend to date Proficient in all aspects of marketing, including digital intelligence, product marketing, SEM, SEO, advertising, social media, thought leadership, events, event marketing, channel strategies, digital PR, customer retention, and customer experiences. Industry expertise: Commercial Real Estate, SaaS, eCommerce, Higher Education, K12, Skill Assessment, Cyber, Luxury, and Professional Services. Top 5 CliftonStrenths * Relationship Building: Individualization and Relator * Strategic Thinking: Learner and Analytical * Executing: Achiever www.linkedin.com/in/wendygratereaux

Steven Quintanilla

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Startup Founder & Adviser | Small Business Advocate | Emerging Tech Enthusiast | BJJ Student