Company Info for apcapitalinvestment.com | IcebreakerMembers
Marketing & Innovation Expert with extensive experience driving explosive growth for startup and fortune 100 companies. Launched high profile global financial & entertainment brands including Sirius Satellite Radio, as well as startups in Blockchain, AI, and Immersive Technology. Current advisor to American Marketing Association focused on trends and advancements in marketing technology.
Career Highlights:
* Over 15 years of leadership management experience.
* Led 4 department rebuilds and teams for business success and revenue growth.
* Oversaw SiriusXM content launches and fan signups as Director Digital Marketing, securing $500MM+ in subscription gains. Averted bankruptcy.
* Lead innovation experiments for SiriusXM in partnership with a range of executive partners, raised email marketing open rates by 20% via Artificial Intelligence subject line testing.
* Launched Schwab.com, a major e-commerce site with $26B in weekly trade transactions, earning design accolades.
* Led SiriusXM MarTech Stack initiatives to uncover new prospects, lower CPA and drive digital downloads of streaming app.
* Established a thriving AR/VR association network in NYC with 5,000+ innovators, mentoring and growing member companies.
* Authored and taught accredited 8-week enterprise blockchain course with Columbia College Chicago.
* Accountable for P&L $100/month Web3 subscription business. Led growth from ground floor to 10k subscribers with growth plan for reliable $20MM+ business line.
Areas of Expertise:
Executive Management: Entrepreneurial business leader, cross-functional leadership, team management & training.
Project Management: Leverage Agile frameworks, methodologies, tools and Scrum practices and sprint planning across implementation engagements and digital transformation programs. Serve as a coach to both client and internal teams.
Public Speaking: Main Stage SXSW, Mobile World Congress, American Association of Advertising Agencies Summit, Brand Innovators, NFT NYC, 10 years improv comedy
Innovation: Drive testing and hypothesis, A/B & Multivariate testing, business modeling, P&L for new lines of revenue.
Digital First: Expert in back-to-front-end technologies, Functional Specs, Customer journeys, Attribution modeling, Analytics.
Specialties:
CMO
Chief Marketing Officer
Brand Development
Growth Marketing
Content Marketing
Public Relations
New Customer Acquisition
Conversion Rate Optimization
Performance Marketing
Marketing Automation
Business Development
Lifecycle Marketing
Direct Response Marketing
Programmatic Marketing
Co-Marketing
Product Marketing 
Global Leader in Digital Finance, Virtual Assets, and Financial Regulation
Internationally recognised as an expert in digital finance, virtual assets, and regulatory frameworks. Extensive experience advising governments, regulators, and organisations worldwide,I champion the responsible adoption of financial technology to foster inclusion and economic growth.
Have been instrumental in developing regulatory frameworks for Virtual Assets and Virtual Asset Service Providers (VASPs), including the Commonwealth Model Law on Virtual Assets. Have advised numerous countries on implementing FATF-aligned risk assessments for Virtual assets and creating regulatory environments that balance innovation and compliance.
A seasoned advocate for blockchain technology and fintech, who regularly chairs panels and roundtables with global leaders on topics such as climate finance, digital inclusion, and the intersection of technology and governance. My expertise spans across jurisdictions, focusing on regulatory harmonisation and combating financial crimes.
Honored with the ‘Hero of the Commonwealth of Nations’ award, my work continues to drive the future of digital finance, ensuring that technology serves as a tool for inclusive and sustainable development. 
