Analogfolk | IcebreakerMembers
I turn marketing challenges into opportunities. With over 15 years in the trenches of brand building, I've mastered the art of crafting narratives that resonate and campaigns that convert.
My playground? The dynamic world where startups meet scale-ups, where B2C energy collides with B2B strategy. I thrive in these spaces, transforming fledgling ideas into market-leading brands.
What sets me apart isn't just my track record of award-winning campaigns or my knack for securing millions in VC funding. It's my ability to see the invisible threads connecting audience needs, market trends, and brand potential. I weave these threads into strategies that don't just perform—they transform.
From rebranding AI neobanks to launching cryptographic self custody solutions, I've guided teams through the murky waters of emerging markets. My secret? A blend of data-driven insights, creative thinking, and a relentless focus on outcomes.
I'm not just a CMO; I'm a growth partner. Whether you're a startup looking to make your mark or an established brand seeking reinvention, I bring the expertise to elevate your marketing and communications through every facet of your business.
Key Achievements
▶︎ Led MPCH’s cryptographic secure storage solutions to market prominence, enhancing brand visibility and customer engagement.
▶︎ Developed award-winning campaigns for global brands like Google and McDonald's, earning industry accolades.
▶︎ Co-founded Citizen Circle, securing over $5M in VC funding and achieving a 100% ROI in the first year for a self-funded real estate venture.
▶︎Rebranded and repositioned the product and marketing strategy at Mass Finance Inc., successfully achieving product-market fit. This strategic shift facilitated significant user growth and secured additional rounds of funding.
Areas of Expertise:
* Brand Development & Positioning
* Go-to-Market Strategy
* Digital Marketing & Content Creation
* UX/UI Design
* Team Leadership & Mentorship
* Investor Relations & Pitching
If you're ready to turn your marketing vision into reality and drive meaningful outcomes that lead to growth, let's collaborate and create something exceptional. 
I work at the intersection of venture, emerging tech, and go-to-market strategy, helping startups navigate the complex path from idea to market adoption. At Outlier Ventures, I lead commercial strategy, build new products, and design investment frameworks that support high-potential teams.
My core value-add: Scaling companies and incubating ecosystems—bridging the gap between early-stage traction and long-term sustainability. Whether it's crafting a robust strategy, structuring a GTM plan, or aligning incentives between investors, builders, and communities, I focus on what moves the needle. 
