Affect Group – Performance Marketing Agency | Icebreaker

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Affect Group – Performance Marketing Agency | Icebreaker

Affect Group – Performance Marketing Agency

Affect Group – Performance Marketing Agency

We are a performance marketing agency that brings together high class specialists and unique performance workflow

3 members

Contact info

Link

affectgroup.com

Members

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Alexandr is Vice President of Product at CEX.IO and an early crypto adopter with deep expertise in product management and marketing, active in FinTech and crypto markets since 2013. He began his journey in the crypto space as Chief Marketing Officer at CEX.IO and GHash.IO, where he helped build one of the world’s largest mining pools and launch the first cloud mining solution. He later played a key role in guiding the company's transition from cloud mining to the establishment of a trusted and innovative crypto exchange. As he advanced to Chief Product Officer, Alexandr led CEX.IO’s transformation into a global platform, now serving over 15 million users. Under his leadership, the company introduced industry-first features such as seamless card-based deposits and withdrawals, simplified crypto purchase solutions for retail, margin trading, and one of the first mobile crypto-trading apps on the market — innovations that became pillars of the platform’s long-term success. In his current role, Alexandr is responsible for strategic vision of product development and the go-to-market strategy for new products and expansion into emerging markets across the CEX.IO ecosystem. Beyond CEX.IO, Alexandr has advised crypto exchanges, payment services, and blockchain platforms as an independent consultant, shaping product strategies for companies operating at the intersection of crypto and FinTech — including Changelly, Lido Finance, and Everstake.

Mykola Siusko 🇺🇦

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Accelerating companies & institutions to create fair digital societies empowered with the Web3: helped startups fundraise $100 mln., leaders deliver keynotes from WebSummit to Blockshow, support PoC sales from UAE to leading oil companies, grow communities to 100K members.

Mikhail Rakhmalevich

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Software Engineering Consultant