Company Info for adtech.com | IcebreakerMembers
I want to wake up every morning and whiteboard our dreams.
It is only when we venture into the discomfort of asking our clients and prospects 'what makes your job hard?' that we ever find out what we really need to solve next.
Ask me something about our industry that you're embarrassed you don't understand as well as you'd like to. I'll draw you a picture.
Specialties: Programmatic, RTB, DSPs. SSPs and DMPs, Demand side integration, Audience targeting, Personalization, Contextual / Behavioral targeting, enterprise marketing platforms, Retargeting, Video advertising, Attribution, Cross-device, Cloud and marketing, Mobile advertising, Display advertising technologies--with focus on custom integrations, communications strategies, solutions architecture, and the visualization of complex systems and processes.
Outside of work, my passion is rock climbing. Ask me what 'above the bolt' means.
(he/him) 
To think I started my career in the late 1980’s in a bank on Baker Street in London seems slightly strange now as it was one of the few roles I took that did not link in to my passion for media nor my subsequent healthy appetite for early stage digital companies or sectors. But in 1988 roles like that were few and far between and I had student loans to repay. Luckily 12 months on from arriving a the bank,I joined a then little known broadcaster called Sky TV, which had a plan..
Since then things have been a wonderful roller coaster of being at the cutting edge of change created by digital developments from the very early days at Sky and multi-channel TV in the UK to my many years of experience with digital marketing, programmatic, search, social and cloud technologies. Always with the guiding principle of where is the consumer heading next?
Across my career I have been an entrepreneur, a corporate leader, a client ,an agency person, a technology lead ,a strategist, a consultant, a board advisor. I have run editorial teams, sales teams, marketing teams, agency teams and engineering teams.I have sold 2 companies (one my own, another in digital video), worked at the world's biggest companies Apple and Amazon( having helped sell Sizmek to them), worked at BSkyB (twice),worked as a CDO at Omnicom ,worked in magazines, worked at AOL in ad tech and worked at a sports start up which managed to go bust on the first day of the 2002 World Cup (which was a great way to bow out in hindsight) and had a few months off doing my own things. I have learnt much and of course am always still learning. I love challenges and and am happy to take the road less travelled, to learn and enjoy. Also talking of roads have travelled extensively and worked with and managed teams in all regions - APAC, EMEA, LatAm and USA.
I am a passionate believer in the diversity movement and will always do what I can to support that agenda. I am dyslexic - like my kids - and want to help companies do better with neurodiverse team members.
If you would like to meet please contact me. I am always interested in stories and great ideas that need help.Please reach out if you want mentoring - I actively mentor a few people every year (coffee/food/wine are my only needs) - but I am happy to meet anyone anyone who just wants to shoot the breeze generally or are keen on blues guitar and music, running and hearing why Tokyo is my favourite city to visit.
My story goes something like this … 
With close to 30 years of experience in product development across technology, media and finance sectors, I remain a passionate student of emerging innovations. My journey has spanned foundational web and software development work to pioneering advancements in volumetric video and blockchain technologies. Today, I focus on creating immersive experiences and developing solutions at the intersection of 3D, blockchain, and user engagement.
Guided by curiosity and a forward-thinking mindset, I strive to deliver impactful, future-ready products while nurturing connections that inspire collaboration and growth.
Let’s build the future together.
Best Regards
Richard
Summary / Specialties:
I have a proven track record of driving growth for companies entering the U.S. market. As a forward thinker in product strategy and a veteran of the advertising technology industry, I have established long-standing relationships with industry organizations. My experience encompasses various aspects of a technology business, including Product Management, Business/Corporate Development, Services, and General Management across the U.S., Canada, Latin America, Asia, and Europe. Originally from the United Kingdom, I hold working status in the U.S. 
