Actual Agency | B2B Tech PR Agency | Icebreaker

Actual Agency | B2B Tech PR Agency | Icebreaker

Members

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Shane has over 15 years in online marketing strategy experience for clients ranging from early stage startups to Fortune 100 brands. He has developed successful social and digital strategies for clients including Levi's, EA Games, World Wildlife Fund, Taco Bell, Del Monte, Lamborghini and The Bill and Melinda Gates Foundation. Beginning his career as an account manager at a cutting-edge social media marketing agency in New York City and quickly growing to be Senior Director of Account Strategy, Shane honed his management and digital marketing skills in a quickly evolving industry. Looking to broaden his career, Shane then became Manager of Marketing and Communications at Beyond Commerce Inc., which provided a social network, ecommerce platform and a local advertising network. Making his way west to San Francisco, Shane has found his home in the technology and innovation capital. First, holding positions as a lead digital strategist and an interactive producer at a premier global marketing and advertising agency, then joining the PR world as a digital and strategic lead. Shane is able to help clients cut through the clutter and identify the most valuable insights and strategies for business success. A dedicated leader and communicator, Shane is able to take lead on projects/assignments and see them through to completion with perspective and high attention to detail. Specialties include: Utilizing strategic insights to drive digital brand strategy, business development, interactive/digital production, account management, creativity and team talent development. Fluent in French with Spanish comprehension, Shane has lived, worked and traveled in US, Europe and South America.

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🤔 You believe in the power of integrated communications to drive strategic business impact for your company. But you struggle to generate the consistent communications outcomes (hard-to-ignore messaging, tier-one media coverage, thought leadership), call it “air cover”. And you want to maximize your “ground game” across trade media, content marketing, social media, especially where your story lands on LLM/AI platforms. 🔍 You may have hired agencies in the past and been disappointed with the level of thinking, lack of senior-level attention, lackluster creativity and poor results. Well, that’s where my team and I come in...👇 We help innovative B2B leaders like you unlock the true power of integrated communications by combining strategic messaging, third-party validation, data-driven storytelling and customer success to build trust in your company, products, leadership and brand. Ultimately delivering strategic communications that not only drives industry buzz and awareness, but also reduces buyer decision risk, shortens sales cycles and expands margins. We have a proven approach for delivering strategic communications programs across corporate communications, executive visibility, thought leadership, product marketing, and stakeholder communications. Here are 5 ways our team can help you leverage the power of communications: 👉 First, we become a part of your extended team. 👉 Keep the boardroom-ready senior team on your business—the ones you met at the pitch. 👉 Deliver incredibly creative comms campaign ideas tied your business objectives. 👉 Communicate your story in ways that drive media, influencer and customers engagement. 👉 Measure every aspect of our work, program outcomes and business impact. I have worked with communications leaders at Fortune 100 companies and startups across enterprise, tech, B2B SaaS, services, banking and fintech. I can help maximize your investment in PR/Comms. And I am proud to have built team that will hustle, grind and crush it for you every day! ✅ If any of this resonates, I would welcome the chance to connect. ✅ Send me a DM here or drop into the calendar link below and we can discuss how we can help you unlock the power of communications! ✅ Visit our website at www.actual.agency ✅ My calendar is here: https://calendly.com/michael_b_young/meet-with-actual-agency

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GTM Marketing & Communications Executive | $1B+ Valuation Companies | AI Marketing Integration | 120% Share of Voice Growth | SeekArgus Founder

Shannon Dunaway (Baker)

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With 12+ years of agency experience leading strategic communications programs, I help brands tell stories that resonate, build relevance and spark conversation. I'm passionate about where emerging technology, culture and lifestyle converge—and how storytelling can drive awareness, shape reputation, and foster meaningful connection. From startups to Fortune 100s, I’ve led cross-functional teams to launch products, manage narratives, build thought leadership platforms and secure impactful media coverage. What motivates me? Crafting narratives that matter—and mentoring teams to do the same. Mentorship is one of the most fulfilling parts of my job. I believe the best work starts with empathy, curiosity and collaboration. Outside of work, you’ll find me curating Spotify playlists, creating fresh flower arrangements, planning my next trip, hosting dinner parties, walking my dog, cheering on the Washington State Cougar football team, or catching up with friends over wine and the latest news and trends in politics, fashion or pop culture.