Company Info for acquirgy.com | Icebreakeracquirgy.com
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Ryan Booth is an accomplished Marketing Executive with over 18 years of expertise in performance digital advertising, marketing technology, and strategic operations. A lifelong student of the consumer-journey, and genuine enthusiast for innovation and challenging the status quo. His deep channel expertise includes Paid Search & Shopping (PLA), Paid Social, Display, Omni-Channel Marketing, and Retail Media.
At Etsy, Ryan established and leads the Growth Marketing Operations team, streamlining collaboration across Marketing, Product, Engineering, Finance, and Analytics. He also manages key external media partnerships with Google, Microsoft, Meta, Pinterest, and various agency and technology providers, ensuring optimal performance for Etsy’s marketing initiatives.
Before Etsy, Ryan directed a 20-person in-house Paid Search Center of Excellence at The Home Depot, responsible for hundreds of millions in ad spend across major platforms that drove billions in online and in-store sales. He also led Media Operations, optimizing workflow efficiencies and standardizing tools. Notably, he was closely involved in successfully launching The Home Depot's Orange Apron Retail Media initiative.
Ryan’s experience also includes serving as Chief Operating Officer at Chacka Marketing, an award-winning digital marketing agency, where he oversaw client management and service expansion.
During his 6 years at Skai (fka Kenshoo), he was instrumental in establishing the Chicago office and rose to Sr. Director of Global Agency Strategy, focused on key agency partnerships.
A veteran of the U.S. Air Force Combat Weather Team, Ryan holds a Marketing degree from the University of South Florida and numerous industry certifications, demonstrating his commitment to continuous professional excellence.
Specialties: Paid Media, Search Engine Marketing (SEM), Shopping/Product Listing Ads (PLAs), Paid Social, Display, Influencer, Affiliate, Co-Op Advertising, Site Monetization, Retail Media, Integrated Omni-Channel Marketing, Strategic Planning, Marketing Technology (MarTech), Project Management, Business Development, Partner Negotiations & Management, Client Services, Business Intelligence Reporting Systems, Advanced Attribution, MMM, MTA, Web Analytics, Mobile & App Advertising, Direct Response Marketing, E-commerce, Lead Generation. 
