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American Advertising Federation | Home | Icebreaker

American Advertising Federation | Home

American Advertising Federation | Home

A study commissioned by The Advertising Coalition and conducted by S&P Global Market Intelligence has quantified the extraordinary impact of advertising on US jobs and growth.

22 members

Contact info

Link

aaf.org

Members

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Hi I'm Ethan! The founder of Greaterscale. We build sales processes that work for companies on auto-pilot while also supporting their current sales. We’ve helped companies: - On the cutting edge of B2B SaaS - Building multi-sided marketplaces - Selling sports and consumer products - Helping research labs - In the EdTech space - In the FinTech space - Working on Web3 - And more Our work has led to: - Earning clients 6-figures in revenue - Their highest converting campaigns - Successful market entries - Deployed campaigns in 30+ countries - Automations and workflows that removed 70%+ of sales team effort If you want to ramp up your business development initiatives, then reach out!

Sir Shefik Macauley

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Note: I have exceeded the allowed number of direct connections (30,000) at LinkedIn. Therefore, I am unable to accept any more direct connections at this time. However, you can click to "Follow" my profile instead, and I will follow you back. --- Shefik applies a holistic approach to code theory, practice and appreciation. Through this, he is well-rounded in a variety of facets pertaining to web development. Not only from an engineering perspective, but from a business perspective. Shefik is currently a Technical Lead, NBC Sports at NBCUniversal. He was previously Programmer, Merck Creative Studios at Merck. Recently, Shefik was Senior Software Developer, RFI Studios at Ruder Finn, where he worked on projects for Amgen, Citibank, and Shire; Senior Web Developer, Syfy at NBCUniversal; and Senior Web Developer, MTV World at Viacom. Prior to that position, he was a web developer at IBM Interactive Experience, were he worked on projects for Prudential and Banorte. He was also Drupal Developer at Penton Media, where he contributed to the development of a feature-rich content management system for the diversified business-to-business media company. He also contributed similar development for a television network, while serving as Software Engineer at CNBC. Previously, Shefik was Web Developer at Columbia Law School, where he developed projects for the Ivy League university. Furthermore, Shefik was Web Developer at Condé Nast Digital, where he developed projects for their brands GQ, Vanity Fair, Wired, Epicurious, and Concierge; as well as their advertising clients Chase Sapphire, Continental Airlines, Buick, Smirnoff, Stacy's Pita Chips, and Valspar Paint and Coatings. Prior to that position, Shefik was Technical Producer at TIME magazine and its site TIME.com. Additionally, Shefik conducted work at companies, such as The Wall Street Journal, Vimeo, Coca-Cola Enterprises, and FUJIFILM North America Corporation. After leading and aiding in national publicity campaigns for a multitude of multi-platinum recording artists and record company executives, such as Dionne Warwick, The Isley Brothers, Nona Hendryx, Dru Hill, and Luke, Shefik established his entertainment company in 1997.

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✨ I turn words into magic ✨ I’ve always had a knack for captivating, rallying people around me, and listening to what people want. This innate talent for communication and connection isn’t just a personal trait; it's at the heart of my professional ethos. My capacity to inspire change and growth organically extends beyond my hobbies in stand-up comedy or improv; it's a gift I bring into my professional life. In working with stakeholders, I thrive on uniting all parties and steering them towards achieving common, beneficial goals. While at Publicis Media, I dove into the world of advertising partnerships, juggling projects for big names like Marriott and Comcast. In these roles, I learned the art of cross-functional collaboration, working with agencies, media brands, and clients to create win-win opportunities. These opportunities have been instrumental in shaping my approach to business. Marrying my marketing skills with my production experience at Morgan & Morgan, I developed a keen eye for the intricacies of event management. Whether leading on-location shoots or managing production logistics, these experiences equipped me with the necessary tools to plan and host engaging online and offline events, create meaningful sales opportunities, and foster partner relationships. At Intelisys, my day-to-day involves brainstorming with our sales, supplier services, and education teams, focusing on creating partner-centric content. This cross-functional synergy increases our partner engagement. Whether it's creating content or bringing networking and educational events to our partners and even leading branding and marketing presentations, my approach has always been high-touch and partner-first.

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Associate Creative Director at VML | Fishbowl Community Leader

Chandler Trauger

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Account Manager | Master of Arts in Advertising & Public Relations

Kayleigh Phillips

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👋 hi, I'm Kayleigh! I’m passionate about influencer and creator marketing and love building high-performing teams. I balance a strategic yet hands-on approach to developing authentic connections and driving brand growth online and I am having the time of my life building the Creator Marketing team at Red Bull 🚀🌙

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Seasoned operator and entrepreneur of agencies, tech and SaaS turned investment banker, mentor and investor.

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Experienced Product, Growth, and Strategy Leader with a demonstrated history of driving impact in the Technology and Digital Marketing industries.

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I love to apply my deep understanding of social platforms and marketing technologies towards strategizing creative ways to help brands resonate with their audience. My whole career has been about immersing in emerging technologies to understand both the user experience and the back-end, while applying marketing and business acumen to make sure there's creative interest, strategic purpose, and a bottom line result. But technology is nothing if it doesn't connect with people, so I make sure I'm engaged in the real world as much as possible, culturally and professionally. My ultimate reward is seeing people reap the benefits of a great execution.

Matthew Derella

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With over a decade of experience, I currently lead LinkedIn’s $5B+ Marketing Solutions business, driving growth, innovation, and opportunity at the intersection of technology and business. Passionate about creating economic opportunities for the global workforce, I am committed to fostering diverse perspectives and building teams that thrive on collaboration and impact. My expertise spans digital, online, and mobile marketing, aligning with LinkedIn’s mission to connect professionals worldwide. At LinkedIn, I work with cross-functional teams to scale marketing solutions, build innovative strategies, and empower businesses globally. Previously, as CEO at Catalyte, I contributed to democratizing access to talent, enabling organizations to discover exceptional, diverse talent pools. By blending strategic insights with a growth mindset, I aim to create sustainable, customer-focused solutions that drive measurable results for organizations and their communities.