4K | On-Chain Collectibles Using NFTs | Icebreaker

4K | On-Chain Collectibles Using NFTs | Icebreaker

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Jose Miguel Herrera

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As a software engineer with a diverse set of skills, including full stack development, distributed computing, blockchain engineering, and cybersecurity, I am passionate about working on challenging and exciting projects. I have a track record of successfully taking projects from concept to completion, and I am always eager to share insights and ideas with my colleagues and peers. If you are looking for a skilled and dedicated software engineer to join your team, please don't hesitate to reach out to me.

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Decentralization is a multidimensional effort

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Operator at K4 Trading

Michael Zochowski

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Andrew Harrison

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Full-stack marketing leader. Web3 enthusiast. I've spent my career connecting the dots between visionary startups and users that care. A great product isn't always enough. You need to capture the imagination, turning users into evangelists. I help brands create messaging that cuts through the mix. I identify your ideal customers and develop laser-focused marketing programs designed to convert. I optimize sales funnels, model out growth flywheels, and adjust every possible lever that can generate more value. I've worked with some of the biggest names in tech to build world-class growth engines from the ground up. My Background => • 10+ years growth / product marketing experience at top tech startups (Uber, Postmates, Eventbrite) • 2+ years driving marketing strategy for early-stage Web3 projects (Goldsky, 4K Protocol) • 1+ year managing a team of direct reports (4K Protocol) My Accomplishments => • Owned Postmates Fleet GTM strategy through Uber's $2.6B+ acquisition • Developed Postmates Fleet activation campaigns, resulting in $10M+ incremental revenue • Drove 4K Protocol marketing strategy / execution from 0-to-1, increasing daily active users by 300%+ Currently passionate about Web3 / crypto. The promise of decentralization, along with new incentive structures for digital creators makes this a space worth embracing. The marketing challenges in Web3 are brand new: Community building takes precedence over broad campaigns, CRM tasks are better handled via block explorers, and Airdrops create a brand new way to engage with users. I've spent the last 2 years exploring solutions to these new marketing challenges. Web3 is just getting started.

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